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The goal behind the Fostering Ideas blog and enewsletter is to get your creative juices flowing on opportunities in marketing, advertising, public relations, digital strategy, trade show and event planning and much more. View past Fostering Ideas posts here and subscribe to the Fostering Ideas email newsletter by completing the form below.
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The Changing Role of the News Release - What's in a name? There are minor differences between a ‘press’ release and a ‘news’ release. For instance, a press release typically foretells future events, whereas a news release generally focuses on ongoing or past occurrences. Press releases are commonly linked with traditional news channels, while news releases are a more modern incarnation and better...
Is Your Business Efficient? - Business efficiency shows how effectively a company creates products and provides services relative to the amount of money and time required to make this happen. Simply put, it illustrates the relationship between output and input. The goal, of course, is to maximize your outputs while minimizing your inputs. To be successful in this formula and...
The Key to KPIs - KPI seems to be the latest buzzword making its way across boardrooms and project updates. Maybe it’s because budgets are being more heavily scrutinized so marketers feel they need to prove the value of every spend. Maybe it’s because more people are still working remotely so we now live in a land of shareable dashboards....
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