By Account Executive Kelsey Whitmeyer
Welcome to 2023: TikTok, 5G technology, BeReal, Macro-influencers … the list goes on. They seem like mere buzzwords, but it is really the world of social media. And, it is hard to deny that social media impacts your everyday life, whether you want it to or not.
The good news? Platforms such as TikTok, Facebook and YouTube can be powerful marketing stages for your brand to connect with your clients or potential customers. It is crucial for your company to understand current social media trends and how to use these platforms to their peak performance.
According to the Forbes Advisor, an estimated 4.9 billion people use social media across the world in 2023, and this number is expected to jump to approximately 5.85 billion users by 2027.
Where Should Your Company Be?
While LinkedIn is likely going to be your bread and butter for business, it is important to know which social media platforms are getting the most monthly active users. Facebook currently continues to dominate as the most visited social media site in America. Its successor? YouTube; with 2.5 million monthly active users.
Time is ... Precious?
The average person spends about 145 minutes on social media every day. If the average person maintained this usage over an average life span of 73 years, the result equates to 5.7 years spent on social media platforms. Why not maximize the potential of an effective social media strategy for your company when stats like these exist?
What's Working on Social Media?
You have probably heard our team preach about the power of video. The numbers do not lie!
Short-form Videos
Videos typically less than a minute in length are winning on social media, capturing the attention of 66% of consumers. These snippet-like videos are 2.5 times more engaging than longer videos. They are easily shareable and the most engaging type of content that is both authentic and concise.
Tapping In
Most people are checking in on social media through their mobile devices, with 99% using a tablet or smartphone, and 78% of those checking in exclusively from their phones. It is key that you flex your social media strategies and website so that form fits function. Plan out social media calendars and build your websites for both desktop and mobile experiences.
Best Times to Post on Social Media
Knowing the best days to get the most engagement on social media will set you up for success. Here is how you should prioritize, according to Sprout Social:
While Tuesdays through Thursdays between 9 a.m. and noon are generally the best times to post on social, it is important to consider all external factors for your social success.
It Is Never Too Late to Get Started!
At Foster Marketing, we are consistently looking for ways to improve the social media presence and overall brand of our clients. Social media trends are transforming daily and what might be trending one week is not the next. Our team is here to stay in-the-know for your company. Call Foster Marketing today to talk trends and beyond! You can also contact us online or connect with us on LinkedIn.