A C-SUITE PERSPECTIVE Tiffany Harris, President & CEO, Offers Insights on Marketing, Doing Business and What’s Ahead From account associate to president & CEO and owner, Tiffany Harris has seen it all in the past 26+ years at Foster Marketing. New trends in marketing, good and bad times in the industry, massive technology and product…
Three Key Strategies to Improve Your PR and Marketing in 2022 By Anna Scordos-Brooke Director of Public Relations “Hands. Face. Space.” This was the COVID-19 slogan launched and persistently publicized by the UK Government in autumn 2020 to emphasize the main elements of the guidance it wanted everybody to remember: to wash their hands regularly,…
Tips for Producing Stronger Work … and Having Fun Doing It By Kristy Bonner VP Digital Services If you haven’t spent time with a child in a while, there is a lot you can learn if you just take a few cues. Sure, in general, the very young have no verbal filter – especially in public…
By Megan Lee Digital Intern We all have that one friend, coworker or even family member who likes to embellish their everyday stories into elaborate tales. Just like the people we know, there are companies who like to promote their products and services in their best light. Everyone has experienced their fast-food hamburgers being much less…
By Tiffany Harris President The 24-hour roll of the clock did indeed bring a new day and a new year, and a hope that 2021 would be drastically different. Unfortunately, we have not seen very much “different” in our day-to-day business activities from 2020 — at least not yet! While there are several factors that are…
COVID-19 Lessons Will Shape the New Norm By Kristy Bonner VP of Digital Services We are all struggling to keep going until the COVID-19 lockdown passes … continuing social distancing by working remotely; tightening budgets for leaner times ahead; waiting for the time when we can travel freely; and, of course, hoping something will happen to…
Kristy Bonner, VP Digital Services The oil and gas business sector has long weathered the storms – literally from hurricanes to market price fluctuations to layoffs and budget cutbacks … and now comes COVID-19. With mass travel bans, industry event cancellations, social distancing and supply shortages everywhere, 2020 is already becoming a roller-coaster ride that…
He’s making a list, and checking it twice; gonna find out who’s naughty or nice … It’s almost time for Santa to come to town but for most companies, 2020 is the big arrival on their minds! Are you ready? As you deal with your last-minute holiday to-dos while planning for the upcoming year, make sure you…
Kristy Bonner, Vice President of Digital Services It is the time of year to be grateful … for family and friends, health, prosperity, the good things that have come our way throughout the year and for the opportunities in the year ahead. We Have Much to be Grateful for … Foster Marketing is approaching another milestone, 40 years in…
Combining Organic and Paid Social Media is the Next Step Kristy Bonner, VP Digital Services Social media is a must for businesses to be seen, and to reach and engage their target audiences. But, as with all things, nothing is ever free – at least for long. Social media has become a pay-to-play game, mainly because…
Featured in CoatingsPro Magazine, January 2018 It takes more than one ingredient to create a truly delicious dish. It’s often the combination of flavors and textures that give a receipt its impact. Such is the case in marketing, whether you are providing offshore inspection services or installing a specialized coating for the manufacturing industry.
Offshore Technical Compliance is a registered professional engineering firm focused on providing a complete spectrum of industry leading offshore oil and gas compliance services. Its intended goal was to launch its new product, Greenlight, into the marketplace. The best fitted solution was an integrated marketing communications program approach that consisted of a strategic 10-month plan.…
By Kristy Bonner, VP Digital Services Those of us in oil and gas marketing communications often refer to creative when talking about graphic design, copywriting or overall strategic thinking; however, everyone in business could benefit from a healthy dose of creativity. Dictionary.com defines creativity as “the ability to transcend traditional ideas, rules, patterns, relationships, or…
Get ’Em Engaging Ideas for Engaging and Building Followers on Social Media At Foster Marketing, we often say, “You don’t get just one of us, you get all of us.” To that end, our team frequently hosts brainstorming and innovation sessions to generate ideas for our clients and address specific areas where we can improve…
Don’t be afraid, you have 365 days to turn your resolutions into a habit. I’m sure you’ve heard the saying “Rome wasn’t built in a day.” As a new year begins, it gives us all an opportunity to look back on previous successes and stumbles and to set new goals for the year ahead. With…
I spend a lot of time thinking these days; more so than doing. I try to make sure it’s not stinkin’ thinkin’ but thoughtful, useful ideas that will make our clients, our own business and our world better. One of the biggest questions for me (and I’m sure for our clients) is how best to…
There has been lots of buzz about GDPR – the General Data Protection Regulation; most of it gloom and doom from marketers and companies trying to comply or just figure out if they need to take action. Then, the emails began as the May 25 deadline hit – a literal barrage of emails asking you to…
Branch Out. Make a Move. Diversify. Grow. Break In. Expand. Take the Plunge. Whatever it sounds like around your company, whether out of want or necessity, an organization will likely find itself ready, and hopefully willing, to engage a new audience by entering a new market at one time or another in the company’s life…
Being a student-athlete requires dedication and drive as well as balancing the demands of a full-time class schedule, practice, workouts, studying and, in many cases, a job. All the lessons student-athletes learn in their collegiate experience make them perfect candidates for the workforce and, more specifically, a career in marketing. There are many similarities between…
Dale is a business owner. He is energized by and enthralled with his work. Dale knows his strengths. To keep things going and ultimately growing, Dale has somehow managed to not only oversee his sales team and strategic plan for growing his business, but also trying to come up with marketing tactics to support his…
As any good chef knows, it takes more than one ingredient to create a truly delicious dish. It’s often the combination of flavors and textures that make the recipe work. Such is the case in marketing. To build a successful – and growing – business, you must have the right marketing mix for your company.…
Use Media Analysis to Prove the Value Of What You’re Getting with Media Buys Marketing managers have long felt the burden of demonstrating return for their marketing efforts, but in today’s market, showing results is even more important when you have a limited budget. “Nothing except the mint can make money without advertising.” – Thomas…
What is Your Palette Saying About Your Company? At Foster Marketing, our Vice President of Creative Services Vicki Wyatt is fondly referred to as “The Color Police.” When she sees new logo concepts or collateral mockups, the first thing out of her mouth is almost guaranteed to be about the use of color and the…
We’re all in the business to get business and new business is the backbone of any company. Generating sales provides the revenue to keep companies alive. But how do you get the business? The sales pipeline tells us to embrace a large audience and funnel through the buyers who need our product or service. But…
Long before iPods™, eons before Pandora™ and YouTube™, and a lifetime before Sirius XM™, there was good ole radio. Baby Boomers and Yuppies remember dialing up their favorite station and calling in requests to their favorite DJ, catching the weather and a sports score — and yes, diggin’ silly jingles and funny commercial messages. Some say video…
Having trouble deciding whether to hire an outside firm to handle your marketing needs? Think of it this way: You’re driving down a busy highway and are right around the corner from your destination, when all of a sudden, you hit a bump in the road. Well, this little bump turns into a big bump in…
A Guide to Kick Start Your Community Relations Efforts With cutting costs and bolstering the bottom line topping the agenda for most companies, the idea of launching a community relations campaign may not be greeted with a flood of enthusiasm at the corporate level. Just the mention of community relations could trigger visions of dollars…
Move Making the Most of Your Marketing Efforts to the Top of the To-Do List for 2011 Whether you are a deepwater drilling company or a wind turbine manufacturer, no energy company supplier starts the year saying, “We did well enough last year; we can let our competitors increase their market share this year.” … At least,…
Do you have a budget plan to get you where you want to go? When you build a home, you don’t just walk up to an architect and say, “Build me my dream house!”There is a great deal of work to be done and many details to be decided upon before you begin construction. The architect…
Recently, my wife and I made a trip to Washington, D.C., for the National Ocean Industries Association (NOIA)spring meeting. It was a somber meeting as the announcement of the horrific blowout in the Gulf of Mexico was unfolding in front of many of the members. The meeting aside, time after time I was confronted with the…
Ever had a bad business experience…and then told someone about it? If not, you’re in a minority. All of us at one time or another have had to wait in a long line, received poor customer service or felt ripped off. When a store doesn’t carry the brand we want, we complain to our friends.…
Don Hewitt, the legendary executive producer and creator of 60 Minutes who passed away recently, was once asked to explain the secret to his success. “It’s four words that every child in the world knows: tell me a story,” he said. “Learn how to tell a story, and you’ll be a success. It’s a technique as…
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