Trade Shows Post-Pandemic By Beau Robinson Event Coordinator Flashback … where were you last March when the COVID-19 closures and lockdown began? If I would’ve told you then about everything that’s happened since, would you believe me? Probably not, right? In March of last year, I was walking the trade show floor at the International Fluid Power…
At Foster Marketing, the health of our employees, clients and the community are the top priority for us. During this global coronavirus pandemic, our commitment to our clients and the oil and gas industry remain the same. In order to contain the virus and to prevent the spread to other people, many industry events have…
Beau Robinson, Event Coordinator Whether exhibiting or walking, trade shows are a valuable tool for companies to gain business, but are YOU utilizing them to your best advantage? Foster Marketing has put together “Tips for the Trade Show Floor” to ensure that companies get maximum value from every show. Trade shows are an easy way…
By Anna Scordos-Brooke and Beau Robinson, PR Experts Writing is not just an activity, it’s an art. However, for most people, it can be a challenging art to master. At Foster Marketing, we take your successfully completed groundbreaking project, innovative new technology or strategic new hire and effectively communicate the news to the global oil…
Don’t be afraid, you have 365 days to turn your resolutions into a habit. I’m sure you’ve heard the saying “Rome wasn’t built in a day.” As a new year begins, it gives us all an opportunity to look back on previous successes and stumbles and to set new goals for the year ahead. With…
Being a student-athlete requires dedication and drive as well as balancing the demands of a full-time class schedule, practice, workouts, studying and, in many cases, a job. All the lessons student-athletes learn in their collegiate experience make them perfect candidates for the workforce and, more specifically, a career in marketing. There are many similarities between…
Case Studies Allow You to Share How You’ve Helped Other Clients and Prove Your Value Over the last decade, the dependency on product and service reviews, online testimonials and social media posts before potential customers make a final purchase decision has grown exponentially. In today’s tech-savvy society, consumers refer to a company’s online presence to…
You’ve seen the headline news stories. Hollywood Director Michael Bay Suddenly Stops During Press Conference and New York Sen. Chuck Schumer Says, “No Comment.” As viewers, we feel the awkward tension when the teleprompter fails and Michael Bay isn’t prepared to speak, and we know what Sen. Schumer is thinking when he says, “No comment.”…
Not only having a plan but using common sense can ease the negative impact. In our agency library we have a sample copy of an eight-year-old Crisis Communication Plan for British Petroleum (BP). It includes 30 pages of information on what to do in a crisis. To our way of thinking, however, it’s too heavy…
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