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The goal behind the Fostering Ideas blog and enewsletter is to get your creative juices flowing on opportunities in marketing, advertising, public relations, digital strategy, trade show and event planning and much more. View past Fostering Ideas posts here and subscribe to the Fostering Ideas email newsletter by completing the form below.
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An Intern’s Take on Content Generation - While driving down a crowded Johnston Street in Lafayette, Louisiana, my mind races with its usual overthinking. It’s funny how we often drive on autopilot – changing lanes, stopping, and heading to our next destination without much thought. While focusing on the road, my peripheral vision picks up the endless row of billboards, lining the...Continue Reading
Marketing Math: Budget Time is Upon Us - Just as every job needs a deadline, every marketing plan needs a budget. Most B2B companies base their spending projections on total revenue after expenses, but that percentage varies. Gartner’s annual CMO Spend and Strategy Survey reports slight dips in marketing budgets across all sectors, with an average spend of 7.7 percent in 2024, down...Continue Reading
Every Brand Has a Story … Welcome to Yours - At my house, you are greeted by a saying framed on my dining room wall, “Every family has a story … welcome to ours.” And should you find yourself in a meeting with me, you most likely will hear some variation of, “Your team has stories to tell ... and I’m ready to find them.”...Continue Reading
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