One of our favorite booths was the Irby Utilities booth used by their team for multiple industry trade shows. A common question while planning a new trade show booth is, how can we get the visibility and height of a traditional hanging sign without paying the expensive charges for a lift crew to hang the…
Foster Marketing, a full-service marketing communications firm serving the global energy and industrial sectors, has promoted Dustin Ponthieux to event manager. Ponthieux will be responsible for coordinating and managing trade shows and client events in the U.S. and overseas. Prior to joining Foster in 2021, Ponthieux coordinated more than 250 events for Oklahoma State and…
Trade shows are a great place for your sales, marketing and engineering teams to meet potential clients and spread your company’s knowledge to the industry. There’s one crucial decision that has to be made by our customers while planning for a trade show: How many employees should attend the show. There are two parts to…
There are a few marquee companies today that only need to register as an exhibitor, set up their booth and everyone will visit. The challenge for everyone else is creating that unique experience that will draw customers into their company’s booth. Here are three fresh examples from the first half of this year’s tradeshow circuit…
It’s possible, based on feedback from a client and trade show organizer at a large industry show. Even at smaller shows, you may be able to condense two-to-three months of new business efforts into just two-to-three days. The key takeaway is having a booth at a trade show which allows your sales and business development…
By Event Coordinator Dustin Ponthieux Customer events and trade shows are a big investment of time and money for an organization. With this in mind you will want to get the most traffic and eyeballs possible at your booth or event. There are many ways to promote your company’s presence at an event such as…
Trade Shows Post-Pandemic By Beau Robinson Event Coordinator Flashback … where were you last March when the COVID-19 closures and lockdown began? If I would’ve told you then about everything that’s happened since, would you believe me? Probably not, right? In March of last year, I was walking the trade show floor at the International Fluid Power…
By Kelsey Whitmeyer Event, Digital & Account Associate While nothing is surprising anymore in the most bizarre year we’ve ever seen, one thing remains true: DIGITAL MARKETING RULES THE WORLD! Honing in on your digital marketing strategy and leveraging the digital tools and trends circulating are imperative to your marketing success in these topsy-turvy times. Our…
By Megan SchreckenbachVice President of Account Services Is anyone starting to miss the automatic handshake or the kind hug or pat on the back from a trusted colleague? I’m sure some of us don’t have too much trouble ducking away and taking a break from social interaction during the pandemic, but if you’re like me (and…
Kristy Bonner, VP Digital Services The oil and gas business sector has long weathered the storms – literally from hurricanes to market price fluctuations to layoffs and budget cutbacks … and now comes COVID-19. With mass travel bans, industry event cancellations, social distancing and supply shortages everywhere, 2020 is already becoming a roller-coaster ride that…
At Foster Marketing, the health of our employees, clients and the community are the top priority for us. During this global coronavirus pandemic, our commitment to our clients and the oil and gas industry remain the same. In order to contain the virus and to prevent the spread to other people, many industry events have…
Beau Robinson, Event Coordinator Whether exhibiting or walking, trade shows are a valuable tool for companies to gain business, but are YOU utilizing them to your best advantage? Foster Marketing has put together “Tips for the Trade Show Floor” to ensure that companies get maximum value from every show. Trade shows are an easy way…
Wild Well is the world’s leading provider of onshore and offshore well control emergency response, pressure control, relief well planning, engineering, environmental, and training services. The company’s objective was to further build its relationship with the media, as well as increasing future opportunities for article features. Foster Marketing provided a solution through their public relations…
Borets is a global leader in artificial lift systems engineering, manufacturing, sales and servicing. Its key product lines are pumping systems designed to boost formation pressure. As OTC approached, Borets’ objective was to have a booth that integrated a sophisticated look that was new for the company. While respecting the budget, everything from banners, to…
Cortec Corporation provides world class corrosion solutions for industries across the globe. It delivers cost-effective, user-friendly integrated solutions for corrosion problems in multiple industries. When OTC comes around, Cortec knows it will be taken care of by our team of professionals for any of their trade show booth needs. While respecting budgets, we manage to…
Gibson Products is a specialty pipe fittings manufacturer serving companies in refining, petrochemical, energy, fertilizer, and more worldwide. Known for its work with metal alloys, the goal was to create a custom USB out of an alloy that would represent Gibson Products, promoting their brand and product– internally and externally. A custom USB was the…
This year’s Offshore Technology Conference – OTC’s 50th Anniversary – is almost here: May 6-9, 2019, in Houston! Whether that statement makes you nervously triple-check your to-do list, excitedly review your calendar of invites or write a reminder to buy comfortable shoes, having a plan of attack is important for such a key oil and…
Don’t be afraid, you have 365 days to turn your resolutions into a habit. I’m sure you’ve heard the saying “Rome wasn’t built in a day.” As a new year begins, it gives us all an opportunity to look back on previous successes and stumbles and to set new goals for the year ahead. With…
Are Handouts and Folders at Trade Shows Still a Must-Have? All the information anyone could ever want is available online, right? The problem for businesses is getting THEIR information into the hands of prospective clients who may NOT be searching online for them. Providing collateral materials at trade shows provides an opportunity to get your…
Trade shows are the only place that can get you face-to-face in front of a pre-qualified audience, but they are also a huge challenge to budget for, with hidden fees and variables outside of your control. After handling trade show coordination for clients for more than three decades, the event coordination team at Foster Marketing…
No matter where you’re presenting – to an oilfield conference, your company’s board of directors or your blog or Twitter group, adding a little something extra could make a significant impact. What is it that causes a group to remember one person’s presentation and quickly forget another’s? The style and content may not even be…
You have an industry trade show coming up in the next couple of months. Your booth space is solidified, your objectives outlined, a theme established, booth structure prepped, furnishings ordered, graphics approved, literature printed, advertising submitted, pre-show invitations designed and pre-show email blasts scheduled. All you have left to do to tie everything together is…
The experts at Foster Marketing are often asked to share their insights with industry professionals and participate in forums on trends in our field. This article was written by Trade Show Expert Megan Hebert to be shared with the exhibitors at this year’s East Texas Oilfield Expo. As trade season is in full swing, we…
Another one in the books! For me, wrapping up another successful Offshore Technology Conference (OTC) can be compared to that feeling of liberation in school just after completing your last exam of the semester. With this year’s OTC having the highest attendance and largest exhibition since 1982 — 78,150 attendees and 603,000 square feet of…
The first week in May is always reserved for the Offshore Technology Conference or OTC, the biggest event in the oil and gas industry. Unlike last year when OTC followed the Macondo disaster, this year’s show was full of enthusiasm. Attendance reached a 29-year high with more than 78,000 and the exhibition space of 603,000…
Throughout our careers, we all glean tips and tricks of the trade. After several years coordinating trade shows and traveling from Calgary to Kuala Lumpur, I have learned that Velcro is a must, Pledge wipes work best for Plexiglas and that when a protester runs through an exhibit hall spray painting your video screen the…
At the recent EXHIBITOR Conference and Exhibition in Las Vegas, it was comforting to find myself amidst a group of professionals who understand why you need a budget for Velcro … and a storage bin for duct tape. This annual show draws thousands of attendees who want to learn the latest trade show industry trends and collect…
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