Storytelling remains one of the most impactful ways to build meaningful connections with your audience. Sharing authentic, relevant narratives about your brand’s mission, values and the people behind your success can foster trust and long-term loyalty. It’s not just about selling a product or service; it’s about making your audience feel like they’re part of…
Whether you like it or not, your go-to social media channels constantly update to fix bugs and improve user experience. These updates can sometimes affect the set of rules and procedures used by platforms to determine what content is displayed to users – commonly called the “algorithm.” This algorithm optimizes user experience to increase engagement,…
Have you ever noticed how many popular “futuristic” science fiction movies from the 20th century are now set in the past? Take, for instance, scenes from “Back to the Future Part II,” which are set in 2015, or “Blade Runner,” set in 2019. While the technological advancements depicted in these movies haven’t materialized exactly as…
By VP of Account Services Megan Schreckenbach and Content Coordinator Natalie Mills Rebranding Can Rejuvenate (or Extinguish) Your Business “A brand is not a logo. A brand is not an identity. A brand is not a product… a brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier. Your brand…
On Monday, July 24, Elon Musk changed the iconic Twitter logo and rebranded the social media site to “X.” As of now the rebrand has not changed any technical features from the original Twitter design, but Twitter CEO Linda Yaccarino is promising big changes in the future. “X is the future state of unlimited interactivity…
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