Don’t Fall Victim to the Social Media Algorithm

Whether you like it or not, your go-to social media channels constantly update to fix bugs and improve user experience. These updates can sometimes affect the set of rules and procedures used by platforms to determine what content is displayed to users – commonly called the “algorithm.” This algorithm optimizes user experience to increase engagement,


Hey Siri … How Important is Voice SEO to My Business?

Have you ever noticed how many popular “futuristic” science fiction movies from the 20th century are now set in the past? Take, for instance, scenes from “Back to the Future Part II,” which are set in 2015, or “Blade Runner,” set in 2019. While the technological advancements depicted in these movies haven’t materialized exactly as


Becoming a Business-Critical Brand

By VP of Account Services Megan Schreckenbach and Content Coordinator Natalie Mills Rebranding Can Rejuvenate (or Extinguish) Your Business “A brand is not a logo. A brand is not an identity. A brand is not a product… a brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier.  Your brand


Bye Bye Birdie – What Happened to Twitter?

On Monday, July 24, Elon Musk changed the iconic Twitter logo and rebranded the social media site to “X.” As of now the rebrand has not changed any technical features from the original Twitter design, but Twitter CEO Linda Yaccarino is promising big changes in the future. “X is the future state of unlimited interactivity


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