On Monday, July 24, Elon Musk changed the iconic Twitter logo and rebranded the social media site to “X.” As of now the rebrand has not changed any technical features from the original Twitter design, but Twitter CEO Linda Yaccarino is promising big changes in the future. “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” wrote Yaccarino. Users are still able to access their Twitter (or should we say X?) accounts as normal, but only time will tell how the platform will change communication, digital marketing and engagement in the future.