While driving down a crowded Johnston Street in Lafayette, Louisiana, my mind races with its usual overthinking. It’s funny how we often drive on autopilot – changing lanes, stopping, and heading to our next destination without much thought. While focusing on the road, my peripheral vision picks up the endless row of billboards, lining the…
Just as every job needs a deadline, every marketing plan needs a budget. Most B2B companies base their spending projections on total revenue after expenses, but that percentage varies. Gartner’s annual CMO Spend and Strategy Survey reports slight dips in marketing budgets across all sectors, with an average spend of 7.7 percent in 2024, down…
Ever wonder if a social media post underperformed because you posted when no one was looking? Just like email, there is a prime time to post for your audience. But that time is likely a moving target on different social media channels. How do you go from guessing to getting it right? Here are a…
Have you ever noticed how many popular “futuristic” science fiction movies from the 20th century are now set in the past? Take, for instance, scenes from “Back to the Future Part II,” which are set in 2015, or “Blade Runner,” set in 2019. While the technological advancements depicted in these movies haven’t materialized exactly as…
By Ashlee Wykoff Account Executive Effective content generation gets results … but how do you get those results and return on your investment? It’s by planning, creating a strategy and implementing your goals – whether to educate, raise awareness or sell a product or service. Of the many content creators out there, a large number only…
Bard is Google’s experimental conversational AI service, powered by its Language Model for Dialogue Applications (LaMDA). Visit https://bard.google.com/ to meet Bard. Type the topic or keywords you’d like to write about, and Bard offers up multiple blog-length suggestions. In our testing, Bard may not be the final answer for the industries we usually work with, but…
Whether You Toss It or Tweak It: Marie Kondo It … and Keep What Sparks Joy By Kristy BonnerVice President of Digital Services You know it is time to update your website, but when you run into buzzwords such as algorithm, adaptive design, artificial intelligence, blockchain technology, usability and now Web 3.0 it makes your…
Do you think all of these are the same? They are all important to your business, and they all can and should be tested, but they are measuring different factors. CX refers to the total customer experience, which includes all interactions with a brand throughout the buying cycle. UX refers to user experience and considers…
Google recently unveiled its Helpful Content update. It was released August 25 but it could take up to two weeks to rollout. This is part of Google’s continued effort to encourage original and helpful content written by people, for people. Here are some tips from Google to keep in mind as you create content that…
By Account Executive Kelsey Whitmeyer In today’s marketing game, it’s all about who’s the best at engagement. How are you actively offering the most exciting user experience? Are you hitting the sweet spot? Our team has identified some trends to avoid fielding errors in your social engagement game. What is Augmented Reality (AR)? And How…
Are you taking advantage of real-time virtual engagement with your LinkedIn followers? Did you know that LinkedIn live videos get “7x more reactions and 24x more comments” than a native video? LinkedIn Live & LinkedIn Events are continuing to grow in popularity and LinkedIn has recently combined and enhanced the two virtual tools. LinkedIn Live and…
You or your company page can now create a Newsletter on LinkedIn. This new feature will allow you to write about a professional topic you care about on a regular basis. All types of pages can create a newsletter, including Showcase Pages, Product Pages and Service Pages. You must meet the newsletter access criteria and…
By Event Coordinator Dustin Ponthieux Customer events and trade shows are a big investment of time and money for an organization. With this in mind you will want to get the most traffic and eyeballs possible at your booth or event. There are many ways to promote your company’s presence at an event such as…
Do you know about the passage ranking update? This algorithm update that Google released earlier this year uses artificial intelligence to index not just web pages but specific paragraphs and sentences within a page. Google’s goal is to quickly deliver relevant answers to users for any search. For users, this saves time by eliminating the…
Three Key Strategies to Improve Your PR and Marketing in 2022 By Anna Scordos-Brooke Director of Public Relations “Hands. Face. Space.” This was the COVID-19 slogan launched and persistently publicized by the UK Government in autumn 2020 to emphasize the main elements of the guidance it wanted everybody to remember: to wash their hands regularly,…
QR Codes have made a comeback. Camera scanning instead of an app requirement and most likely, airport check-ins, have made these digital postage stamps top of mind. If you are considering adding QR codes to your arsenal of tools, here are a few things to ponder. How will you use these? Not in an email…
Using Visual Content Can Up Your Social Media Game By Kelsey Whitmeyer, Event & Account Associate We all know that to be considered “cool” nowadays you need to be active on social media. At least, at Foster Marketing, we have a running joke: “All the cool kids are in digital.” Being social media savvy means…
Out With the Old, In With the New? By Amal Abdallah, Account Executive My mom often tells me that I need to watch more news. To her, that means watching TV to get the news and I’m not sure my mom would understand why I don’t turn on the TV to get my daily fix.…
By Kelsey Whitmeyer Event, Digital & Account Associate While nothing is surprising anymore in the most bizarre year we’ve ever seen, one thing remains true: DIGITAL MARKETING RULES THE WORLD! Honing in on your digital marketing strategy and leveraging the digital tools and trends circulating are imperative to your marketing success in these topsy-turvy times. Our…
And This Isn’t Just My Opinion … By Amal Abdallah, Account Executive In an era of autoresponders and impersonal replies, businesses sometimes make customers feel like a dime a dozen. But, all is not lost. Being relevant offers a path toward redemption. What’s a powerful way that businesses can be relevant while making connections that…
By Megan SchreckenbachVice President of Account Services Is anyone starting to miss the automatic handshake or the kind hug or pat on the back from a trusted colleague? I’m sure some of us don’t have too much trouble ducking away and taking a break from social interaction during the pandemic, but if you’re like me (and…
COVID-19 Lessons Will Shape the New Norm By Kristy Bonner VP of Digital Services We are all struggling to keep going until the COVID-19 lockdown passes … continuing social distancing by working remotely; tightening budgets for leaner times ahead; waiting for the time when we can travel freely; and, of course, hoping something will happen to…
A well-timed social media post can lead to more likes, comments, shares and click-throughs. According to Sprout Social, the best days to post on LinkedIn are Wednesday and Thursday. With digital marketing efforts vital now, more than ever, it is important to maximize your company’s engagement opportunities. Foster Marketing’s Digital team can help! REACT &…
Kristy Bonner, VP Digital Services The oil and gas business sector has long weathered the storms – literally from hurricanes to market price fluctuations to layoffs and budget cutbacks … and now comes COVID-19. With mass travel bans, industry event cancellations, social distancing and supply shortages everywhere, 2020 is already becoming a roller-coaster ride that…
Combining Organic and Paid Social Media is the Next Step Kristy Bonner, VP Digital Services Social media is a must for businesses to be seen, and to reach and engage their target audiences. But, as with all things, nothing is ever free – at least for long. Social media has become a pay-to-play game, mainly because…
Orbital Gas took the opportunity to capture a few videos with its experts at an industry event. From the show floor, three experts shared insights about integration, industry trends and its GasPT and VE technologies. These segments captured more than 500 views. Reach on social media was in the thousands and offered an uptick in engagements…
Global Compressor is your single source for natural gas compressor parts. With over 25 years of expertise, Global Compressor offers the best quality replacement parts and service for most major brands of natural gas compressors. The company was interested in creating a video that captured the nature of who they are as a business. Foster…
Variable Bore Rams, Inc. was formed more than 30 years ago with the vision of being the world’s leading OEM blowout preventer ram provider. It has a complete line of variable bore, fixed bore, dual, casing and shear rams ready to ship. VBR was interested in investing in digital advertising to expand their clientele and…
Orbital is innovating gas solutions for focused accuracy. Its vision is to be the global leader in gas solutions to the energy, power and processing sector. To ensure their vision comes to life, appropriate advertising is needed in order to promote the company and its services and products. Foster Marketing provides a solution by putting…
A leader in natural gas processing and treating, BCCK Holdings helps gas producers generate revenue from previously by-passed or contaminated reserves by providing efficient and optimized gas processing solutions. BCCK’s objective for its new website was to combine its multiple companies, BCCK Engineering, NGF Construction and NG Resources, as well as showcase its expertise in…
Orbital is innovating gas solutions for focused accuracy. Its vision is to be the global leader in gas solutions to the energy, power and processing sector. The objective for its new website was to create a mobile friendly, easily navigated and informative site that integrate Orbital Gas Systems (US) and Orbital Gas Solutions (UK), into…
Oilfield Helping Hands is a nonprofit organization that helps oilfield families with financial assistance in times of crisis. OHH is dedicated to raising funds to provide assistance for those in need. As a nonprofit that relies on their fun events for funding, it is of utmost importance that OHH is active on social media platforms…
Gibson Products is a specialty pipe fittings manufacturer serving companies in refining, petrochemical, energy, fertilizer, and more worldwide, known for its work with metal alloys. The objective for its new website was to create a mobile friendly, easily navigated and informative site that was an overall new and sophisticated look for Gibson. The solution lay…
Wild Well is the world’s leading provider of onshore and offshore well control emergency response, pressure control, relief well planning, engineering, environmental, and training services. The company’s objective for the new www.wildwell.com site was to create a mobile-friendly, easily navigated and informational site that enhanced the ease of online booking for training and course certifications.…
Get ’Em Engaging Ideas for Engaging and Building Followers on Social Media At Foster Marketing, we often say, “You don’t get just one of us, you get all of us.” To that end, our team frequently hosts brainstorming and innovation sessions to generate ideas for our clients and address specific areas where we can improve…
For Your Future and Your Company In the ever-changing oil and gas industry, first impressions are very important. You don’t get a second chance to make a first impression. The impression you make can determine whether or not you get or keep the business from prospects or clients. As the oil and gas industry increases…
There has been lots of buzz about GDPR – the General Data Protection Regulation; most of it gloom and doom from marketers and companies trying to comply or just figure out if they need to take action. Then, the emails began as the May 25 deadline hit – a literal barrage of emails asking you to…
Social media is a key form of communication and marketing for almost any type of company as never before. Whether your business is consumer-focused or business-to-business, you are dealing with real people behind the screen online. Good relationships drive business and your company can use social media to build and maintain both new and existing…
In a world where everyone from Beyoncé to President Trump is breaking their own news via Instagram and Twitter, building your personal social brand has power. With social media tools easily accessible via multiple platforms, you can Tweet from your phone, Snapchat on your tablet while watching TV or keep in touch with contacts around…
Use Media Analysis to Prove the Value Of What You’re Getting with Media Buys Marketing managers have long felt the burden of demonstrating return for their marketing efforts, but in today’s market, showing results is even more important when you have a limited budget. “Nothing except the mint can make money without advertising.” – Thomas…
Are you banging your head against a brick wall trying to get your company involved in social media? Or, as the person in charge of business development, are you tired of getting line items for digital marketing slashed from your annual budget? You know the value of digital marketing; your problem is a lack of…
Long before iPods™, eons before Pandora™ and YouTube™, and a lifetime before Sirius XM™, there was good ole radio. Baby Boomers and Yuppies remember dialing up their favorite station and calling in requests to their favorite DJ, catching the weather and a sports score — and yes, diggin’ silly jingles and funny commercial messages. Some say video…
There may be no bigger supporter of digital marketing than I. However, I have learned to be skeptical about most things (I guess it’s my journalistic upbringing). Along that line, you all know the nursery rhyme, Humpty Dumpty: Humpty Dumpty sat on a wall; Humpty Dumpty had a great fall. All the King’s horses and all…
Human beings are hardwired to be social — both culturally and physiologically. We Tweet and text. We Like and link up. We blog and banter. Researchers have proven that craving attachment is written into our DNA. So, it is no wonder more people are reaching out to others online. Just this week, SmartBrief on Social Media noted…
We frequently get asked if companies in the oil and gas industry are embracing social media and what kind of ROI, or return on investment, they are getting. To the first part of the question, it appears many in our industry are curious but skeptical about using social media as a business tool. Foster Marketing recently…
When you’ve been in business for 30 years, you tend to collect a lot of stuff, and I’ve kept many interesting, thought-provoking articles through those years. Recently I discovered a special 1990s advertising supplement on new technologies that claimed to “change the future of the advertising and marketing industry.” Here’s the intro: “Who can remember…
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