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NEWS
The Changing Role of the News Release
What's in a name? There are minor differences between a ‘press’ release and a ‘news’ release. For instance, a press release...
Is Your Business Efficient?
Business efficiency shows how effectively a company creates products and provides services relative to the amount of money...
Dustin Ponthieux Named Event Manager at Foster Marketing
Foster Marketing, a full-service marketing communications firm serving the global energy and industrial sectors, has...
AWARDS
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Fostering Ideas
Do You Need a New Website or a Refresh?
Whether You Toss It or Tweak It: Marie Kondo It ... and Keep What Sparks Joy You know it is time to update your website,...
Want to Do Four Months of Business in Four Days?
It’s possible, based on feedback from a client and trade show organizer at a large industry show. Even at smaller shows,...
‘Don’t Make Ads, Make Something Interesting’
My advertising professor once told me “Don’t make ads, make something interesting.” It forced me to think differently,...
Case Studies
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