Digital Marketing

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“Digital marketing offers an expansive web of possibilities. If you ever get stuck in that web, we’re here to help.” – Foster digital team of experts

Maximizing Your Online Presence

Digital marketing wasn’t something that the business-to-business market worried about 40 years ago. Fifteen years ago, digital marketing meant you took your company brochure and turned it into a website. Today, digital marketing encompasses a vast expanse of opportunities to open doors, expand your global reach and better connect with specific audiences, if you know how to maximize the technology to your advantage.

That is where Foster Marketing can help. Our team is knowledgeable not only in digital technology and trends; but we’re strategists and innovators at our core. We are focused on business-to-business marketing tactics and actively engaged in the industries we serve so we understand how your oil and gas clients use technology and the online presence an upstream company needs to grow. Combining this knowledge base with solid marketing strategy, well-crafted messaging, powerful visuals and engaging user experiences is an asset to our clients in Houston, Louisiana and across the globe.

Digital Strategies

The age of digital first is here and if you aren’t engaging with the current technology, it is time to jump in. One of the first things a customer does when they read about a company, product or technology is visit that company’s website and social media sites to learn more about who they are and what they do. With an ever-changing digital landscape, a knowledgeable marketing partner can help you integrate your online and offline efforts so they work together – from an industry event to Facebook to your website.

Foster Marketing begins with your marketing goals, considers your target audience and current marketing communications efforts and builds integrated digital strategies to work toward your goals in a measurable way.

Engaging Websites

Your website is the center of your marketing efforts with all other efforts being the branches reaching out to pull attention to your brand. At Foster Marketing, we start web discussions with your goals, company strengths and how you make a sale and build this into the plan from the beginning. We consider the ways your brand can engage with online viewers, what actions you’d like them to take and how you want your brand to be viewed in the competitive marketplace.

Then comes compelling content writing that effectively communicates your value to your specific audiences and dynamic design to make you standout. Mobile friendly, up-to-date security and providing a positive user experience are must-haves for online, so we factor these into the mix as well.

Content Generation

Content is king! Yes, you’ve heard it before but more than ever, this is essential in digital marketing today. And, content now includes more than just words – blogs, email marketing, enewsletters, video, audio, mobile-first content, photo blogs, online apps and searchable data offerings; nearly anything is possible!

Whether you are crafting landing page copy, trying to win in organic search, giving viewers a reason to frequently visit your site, striving for more comments on social channels or engaging via email; what you are showcasing, how you are telling your story and the way you are presenting it matters. The Foster Marketing team delivers creative designs, targeted messaging, innovative outreach campaigns and applies the latest technology so you put your best foot forward with potential customers, investors and future employees and partners.

If your goal is to get closer to a sale, we can help you there, too. We understand calls-to-action that work for business-to-business, energy, industrial and oil and gas clients and strive to set and exceed goals through ongoing measurement and testing.

SEM and SEO

Search engine marketing (SEM) and search engine optimization (SEO) offer big benefits in awareness if done right. Monitoring and managing what users see when they do a search is crucial.

The saying once was top of mind, top of market; today, it’s about being on top the search results. Targeting, monitoring and maximizing the right keywords for your business in organic search can mean a measurable change in market position and awareness. Add in paid search engine efforts for specific campaigns, and you can target a very specific audience to gain attention in a crowded marketplace.

Social Media

Social engagement allows you to build your brand identity and connect with customers and prospects on a whole new level. Foster Marketing works with your team to craft messages that resonate with your target audience to attract followers, gain attention and earn a positive view of your brand and professional staff.

Innovative social campaigns and engaging messaging and visuals will help you build an online audience and broaden the reach of your sales team. Foster Marketing applies advanced social tactics such as social advertising, social video, sponsored content, promoted posts and direct targeting to focus your efforts and enhance results.

Digital Advertising

In the age of digital media, if you aren’t using online advertising to its full potential, you are already a step behind your competitors. Foster Marketing’s digital experts are well-versed at producing creative online advertising campaigns and selecting targeted online and email placements to create wins for your company. Our team leverages strong industry media relationships to offer our clients targeted opportunities through webinars, online whitepapers, microsites, email and online publications.

Our team will also advise if paid search, retargeting and broader online media buys are the right next step for you to ensure your brand is visual where your audience is most engaged.

Email Marketing

Email marketing is a powerful way to reach your potential customers and employees wherever they are – overseas, on the road or right next door. A successful email effort requires attention to what your audience cares about, as well as what will make them take action and click to engage with you. Foster Marketing works with clients to create ongoing email efforts, event eblasts and informational campaigns so you stay in touch with your audience and generate leads to benefit your business.