Ever wonder if a social media post underperformed because you posted when no one was looking? Just like email, there is a prime time to post for your audience.

But that time is likely a moving target on different social media channels. How do you go from guessing to getting it right? Here are a few factors to consider.

Additionally, using a social media management tool can shed some light on what time your audience is more likely to engage with your content on each social channel.

• Understand your unique audience.
• Discover what works best in your industry.
• Factor in time zones tailored for your audience.
• Keep up to date on social trends and current events.
• Adjust with the constantly changing algorithms.
• Make sure to check in on the competition.