“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – PRSA

Strategic

Foster Marketing believes that the real value offered by an agency is at a strategic level. To that end, we aim to work with our clients as a trusted partner. We take the time to gather appropriate insight and reflect on the best course of action for your specific and unique organizational needs. Then, we focus on devising and employing carefully thought out PR plans and processes to meet your organization’s objectives.

Furthermore, we make sure we understand the environment that surrounds your organization. With nearly four decades of experience in the oil, gas and related industries, serving clients with diverse operations across the globe, Foster Marketing is finely attuned to the upstream, midstream and downstream landscape both at home and abroad.

Communication

At Foster Marketing, we believe communication should be a two-way experience. Our public relations team is adept at crafting a wide range of communications tools, such as news releases; technical articles; white papers; speeches; newsletters; eblasts; annual reports and more. However, we offer the most value when we advise you when, and when not, to use them. We listen to you, the media and the wider environment to ensure that all our communication efforts are timely, relevant and appropriate to your overall objectives.

Process

Public relations is a process of building trust between an organization and its publics. At Foster Marketing, we place equal emphasis on the process of building trust between our team and your team.

Our PR process involves getting under the skin of your organization’s business. We care about your company’s goals, your people and your achievements past and present. We want to know what you are proud of so we can share in that pride. We research – looking beyond your corporate mission, vision and values – to understand what really makes your organization, and the people within it, tick. We take the time to truly learn your business so that you can trust us to help you build it.

Build

Our goal is to build solid business-to-business PR initiatives and to choose the right building blocks for the job. With the aid of continuous measurement and evaluation tools, we can track the effectiveness of our deployed PR strategies, anticipate changes and make adjustments to our strategic trajectory along the way. We have a wealth of public relations tactics at our disposal, and we combine traditional techniques such as press releases, articles and press conferences with new and creative approaches. For all of our clients, we regularly invoke the creative thinking of the entire Foster team in our “Ignite Innovation” sessions to ensure that fresh, inventive ideas are generated and deployed on a continual basis.

Mutually Beneficial Relationships

Foster Marketing’s PR department is a professional builder of mutually beneficial relationships for our clients in multiple industries and locations – from oil and gas and energy clients in Houston to international industrial clients. We can provide our clients with media training to effectively communicate with the press; we can organize and host your client events, lunch-and-learns, technology transfers and community fundraisers. We can provide you with an effective crisis communication plan. But we believe a big part of the job is to ensure that our clients truly are offering something of benefit to their “publics.” Our public relations team – based in Houston, Louisiana and the UK – works with you to flesh out, polish and present the game-changing stories from within your organization and making sure the wider world − employees, industry, investors, community, media and more – receives a message that they value.

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