“A vision without a strategy remains an illusion.” — Lee Bolman

Marketing Strategy

You have big goals for your company. We all do. But you need a path to get there and an effective way to communicate what you offer prospective customers. At Foster Marketing, we understand both marketing strategy and marketing communications for the oil and gas industry, as well as the broader energy and related business-to-business fields. We’ve been actively involved in these industries for decades, offering a unique perspective on how the energy industry operates and the cycles it experiences.

We analyze your current market position and where you want to grow, as well as longer range goals. We gain a clear understanding of your business goals before developing plans and budgets. We believe a sound marketing strategy drives effective marketing communications.

Marketing Communications

Having a plan of action to promote and sell your products or services is only part of the battle. That’s when integrated marketing communications becomes essential to effectively convey your value and message. All the messaging and visuals make an impression. Creating a strategic marketing communications plan ensures that your marketing efforts – whether advertising, direct marketing, branding, online, collateral, public relations or a trade show booth – fit in with your overall business goals and are conveying a consistent impression of your company.

Our marketing communications efforts are also heavily focused on ensuring we are targeting the right audiences so you can maximize your marketing budget.

Marketing Mix

Your company’s marketing mix refers to the tactics you use to promote your brand, products and services to multiple audiences – existing customers, future customers, investors, the media and the public. As the tools available to marketers have expanded, so too has the level of competition for your audience’s attention. Foster Marketing helps clients find the marketing mix that works for them by creating an integrated strategic marketing plan — the complete action plan for all your marketing efforts — with a keen eye on the results you desire.

We consider how a client is currently positioned and perceived in the market, competitors in the sector, what a company wishes to achieve, targets they want to reach and the key value they offer before selecting the right marketing tactics.

Task-method approach

Our task-method approach helps build a clear picture of what will be accomplished through proper budgeting, planning, follow up, tracking and reporting. Additionally, having a clear plan allows clients to effectively leverage messaging, materials and time across multiple platforms and broaden their overall impact. So, the article in an industry journal featuring your company can be seen by viewers on your website. And, your social media followers can comment on the recent photos you took at the shoot you did to support upcoming social video, collateral and your trade show efforts.

By taking a holistic and integrated approach to marketing strategy – combined with decades of experience on what works, Foster Marketing acts as a proactive strategic partner to ensure you are maximizing your overall results.

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