Client Overview
Dresser Utility Solutions (DUS), a globally recognized leader in infrastructure solutions, caters to a diverse range of industries, including natural gas utility, water and wastewater, energy, aerospace, agriculture, renewable energy, marine and industrial sectors. Their product portfolio includes cutting-edge solutions for energy transitions, such as measurement instrumentation, coupling and repair, overpressure protection and flow control.
To effectively connect customers with channel partners or distributors and provide seamless access to products, Dresser needed a dynamic, user-friendly website designed to enhance engagement and reflect their innovative capabilities.
Challenge
DUS required a website that could:
- Represent their multiple product lines and diverse customer base.
- Feature an intuitive, multi-tier product and region filter to help customers quickly find the right products and channel partners
- Improve user engagement and provide various entry points for customers to access information, from high-level company overviews to in-depth product applications
- Drive measurable increases in user activity and engagement metrics
Our Solution
Foster Marketing collaborated with Dresser to design a comprehensive website aligned with their strategic goals. Key elements included:
- Enhanced Navigation: Foster Marketing developed a multi-tier product filter based on customer feedback, allowing users to easily access products by region and category.
- Visual Impact: Incorporating strong imagery and compelling company videos to communicate DUS’s value proposition effectively.
- User-Centric Resources: Providing multiple ways for users to engage, from quick at-a-glance insights to detailed application reviews.
- Optimization for Engagement: Strategically designed user pathways and touchpoints to encourage exploration and interaction with the site’s content.
Results
Since launching the redesigned site in May 2024, DUS has achieved significant growth in user engagement and site metrics, including:
- User Engagement: A 10% overall increase, with product-specific engagement up by 12-25%, depending on the product.
- Active Users: A 26.7% increase in active users, demonstrating broader reach and resonance with the audience.
- Web Sessions: A 22.5% increase in overall web sessions, indicating heightened interest and interaction.
- Page Views: A 4% overall page views boost reflects better content discoverability.
Conclusion
This project exemplifies Foster Marketing’s ability to deliver tailored website solutions that drive measurable results. By prioritizing user feedback and creating a seamless digital experience, we helped DUS achieve its engagement goals and elevate its online presence.
Ready to transform your website into a high-performing digital platform? Contact Foster Marketing today!
