Google recently unveiled its Helpful Content update. It was released August 25 but it could take up to two weeks to rollout. This is part of Google’s continued effort to encourage original and helpful content written by people, for people. Here are some tips from Google to keep in mind as you create content that is good for site viewers and SEO rankings.
- Focus on people-first content: This includes creating content that your users want to see, and ensuring that you are answering site visitors’ questions when they find you via search.
- Avoid creating content for search engines first: Write for humans, not search engines. Be original and be cautious of using automation tools to create content. Your content should show your expertise, not just rehash what other sites are saying.
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