In today’s fast-paced business world every minute counts, and every dollar spent must be justified. As companies strive to enhance their visibility and reputation, many are faced with a critical decision: Should they manage public relations (PR) internally or hire a professional firm?While handling PR in-house might initially seem to be the most affordable choice,…
What’s in a name? There are minor differences between a ‘press’ release and a ‘news’ release. For instance, a press release typically foretells future events, whereas a news release generally focuses on ongoing or past occurrences. Press releases are commonly linked with traditional news channels, while news releases are a more modern incarnation and better…
Foster Marketing, a full-service marketing communications firm serving the global energy and industrial sectors, has promoted Anna Scordos-Brooke to vice president of public relations. Prior to her promotion, Scordos-Brooke served as Foster Marketing’s director of public relations based in the U.K. and has more than 18 years of experience writing for oil, gas, and other…
By PR Director Anna Socrdos-Brooke This July, I celebrated 10 years of working with Foster Marketing. Those years have taken me all over the world to visit clients, walk trade shows, attend conferences and regularly catch up with colleagues. My main base during all this time has been my home in England (first the south,…
By Director of Public Relations Anna Scordos-Brooke Working on your public relations is just like one big non-stop party. That is, if you were the party host trying to run a smooth event, where everyone gets to know new people, make new friends and have tons of fun. Like any good party, the guests, or…
Three Key Strategies to Improve Your PR and Marketing in 2022 By Anna Scordos-Brooke Director of Public Relations “Hands. Face. Space.” This was the COVID-19 slogan launched and persistently publicized by the UK Government in autumn 2020 to emphasize the main elements of the guidance it wanted everybody to remember: to wash their hands regularly,…
Out With the Old, In With the New? By Amal Abdallah, Account Executive My mom often tells me that I need to watch more news. To her, that means watching TV to get the news and I’m not sure my mom would understand why I don’t turn on the TV to get my daily fix.…
And This Isn’t Just My Opinion … By Amal Abdallah, Account Executive In an era of autoresponders and impersonal replies, businesses sometimes make customers feel like a dime a dozen. But, all is not lost. Being relevant offers a path toward redemption. What’s a powerful way that businesses can be relevant while making connections that…
Lessons on presenting your work more efficiently By Anna Scordos-Brooke Director of Public Relations Technical articles and case studies are a great way to showcase your company’s expertise. They offer you an opportunity to put things into context, explain the relevance of your work and offer detailed evidence on how and why your products or services…
Kristy Bonner, VP Digital Services The oil and gas business sector has long weathered the storms – literally from hurricanes to market price fluctuations to layoffs and budget cutbacks … and now comes COVID-19. With mass travel bans, industry event cancellations, social distancing and supply shortages everywhere, 2020 is already becoming a roller-coaster ride that…
By Anna Scordos-Brooke and Beau Robinson, PR Experts Writing is not just an activity, it’s an art. However, for most people, it can be a challenging art to master. At Foster Marketing, we take your successfully completed groundbreaking project, innovative new technology or strategic new hire and effectively communicate the news to the global oil…
Wild Well is the world’s leading provider of onshore and offshore well control emergency response, pressure control, relief well planning, engineering, environmental, and training services. The company’s objective was to further build its relationship with the media, as well as increasing future opportunities for article features. Foster Marketing provided a solution through their public relations…
Oilfield Helping Hands is a nonprofit organization that helps oilfield families with financial assistance in times of crisis. OHH is dedicated to raising funds to provide assistance for those in need. As a nonprofit that relies on their fun events for funding, it is of utmost importance that OHH is active on social media platforms…
We live in an age of information overload. Every time we glance at our phones, computers, televisions or magazines, we are absorbing countless messages. This barrage of information can be useful (how else would we learn about what’s happening?) but mentally sorting the wheat from the chaff is definitely a time-consuming process. Well, time is…
Don’t be afraid, you have 365 days to turn your resolutions into a habit. I’m sure you’ve heard the saying “Rome wasn’t built in a day.” As a new year begins, it gives us all an opportunity to look back on previous successes and stumbles and to set new goals for the year ahead. With…
Your company is doing great things. You just developed a new technological innovation that is a step change for the industry. Or, you just got the results back from a field trial on your new equipment and the client is extremely pleased. Or, your amazing team of forward-thinkers has come up with a new and…
Case Studies Allow You to Share How You’ve Helped Other Clients and Prove Your Value Over the last decade, the dependency on product and service reviews, online testimonials and social media posts before potential customers make a final purchase decision has grown exponentially. In today’s tech-savvy society, consumers refer to a company’s online presence to…
Capturing the Media’s Attention Takes Planning You have been planning your news conference for months. You are excited about telling your story to the market. The press kits are ready, the agenda is set and speeches are written. It is show time and you are nervous … will any media show up? In the broadcast…
As a public relations tool, a technical article is a cost-effective way for your company to communicate and engage, at length and in-depth, with large segments of your target market. A technical article can reach thousands of potential readers all over the world, and will often have bonus distribution at a variety of relevant trade…
Radio Should Be Part of Crisis Communication Plans In Part I of “We’ll Be Right Back After These Messages … Successful Business Marketing in Radio,” the benefits and strategy of using radio as a B2B branding and product/services messaging medium were discussed. In addition, radio can offer on-the-spot information for public awareness during times of urgency,…
We’re all in the business to get business and new business is the backbone of any company. Generating sales provides the revenue to keep companies alive. But how do you get the business? The sales pipeline tells us to embrace a large audience and funnel through the buyers who need our product or service. But…
You’ve seen the headline news stories. Hollywood Director Michael Bay Suddenly Stops During Press Conference and New York Sen. Chuck Schumer Says, “No Comment.” As viewers, we feel the awkward tension when the teleprompter fails and Michael Bay isn’t prepared to speak, and we know what Sen. Schumer is thinking when he says, “No comment.”…
A Guide to Kick Start Your Community Relations Efforts With cutting costs and bolstering the bottom line topping the agenda for most companies, the idea of launching a community relations campaign may not be greeted with a flood of enthusiasm at the corporate level. Just the mention of community relations could trigger visions of dollars…
Not only having a plan but using common sense can ease the negative impact. In our agency library we have a sample copy of an eight-year-old Crisis Communication Plan for British Petroleum (BP). It includes 30 pages of information on what to do in a crisis. To our way of thinking, however, it’s too heavy…
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