By VP of Account Services Megan Schreckenbach and Content Coordinator Natalie Mills Rebranding Can Rejuvenate (or Extinguish) Your Business “A brand is not a logo. A brand is not an identity. A brand is not a product… a brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier. Your brand…
Are you feeling invisible in your market? Are your social posts getting buried in newsfeeds? In today’s crowded field, it can be difficult to stand out among your competitors. Capturing the attention of your target audience is not always easy, but there are new opportunities to increase brand awareness and be seen before your competitors.…
2023 is almost here, and we are in planning and budgeting mode. As you consider what tactics are must-haves and what goes back on your wish list, consider some trends and tips from our team of marketing experts. Here is what will be on our minds for the coming year. Strategic Planning Are Your Goals…
Megan Schreckenbach Vice President of Account Services Are you currently telling the complete story of your company? Sure, you show what you do, some work you’ve done, with whom you’ve worked, your expertise, your locations and maybe who your people are … but is that the sum total of your organization? No, it’s not according…
By Megan SchreckenbachVice President of Account Services Is anyone starting to miss the automatic handshake or the kind hug or pat on the back from a trusted colleague? I’m sure some of us don’t have too much trouble ducking away and taking a break from social interaction during the pandemic, but if you’re like me (and…
Megan Schreckenbach, Vice President of Account Services If your news feed looks like mine, today’s “suggested article or content” is accompanied by the buzz words, #worklifebalance and touts some article honing in on productivity, organization or some other “how-to” breakdown that will undoubtedly show me how to “do it all!” It’s like Facebook is watching me…
This year’s Offshore Technology Conference – OTC’s 50th Anniversary – is almost here: May 6-9, 2019, in Houston! Whether that statement makes you nervously triple-check your to-do list, excitedly review your calendar of invites or write a reminder to buy comfortable shoes, having a plan of attack is important for such a key oil and…
Branch Out. Make a Move. Diversify. Grow. Break In. Expand. Take the Plunge. Whatever it sounds like around your company, whether out of want or necessity, an organization will likely find itself ready, and hopefully willing, to engage a new audience by entering a new market at one time or another in the company’s life…
Dale is a business owner. He is energized by and enthralled with his work. Dale knows his strengths. To keep things going and ultimately growing, Dale has somehow managed to not only oversee his sales team and strategic plan for growing his business, but also trying to come up with marketing tactics to support his…
The experts at Foster Marketing are often asked to share their insights with industry professionals and participate in forums on trends in our field. This article was written by Trade Show Expert Megan Hebert to be shared with the exhibitors at this year’s East Texas Oilfield Expo. As trade season is in full swing, we…
Another one in the books! For me, wrapping up another successful Offshore Technology Conference (OTC) can be compared to that feeling of liberation in school just after completing your last exam of the semester. With this year’s OTC having the highest attendance and largest exhibition since 1982 — 78,150 attendees and 603,000 square feet of…
Throughout our careers, we all glean tips and tricks of the trade. After several years coordinating trade shows and traveling from Calgary to Kuala Lumpur, I have learned that Velcro is a must, Pledge wipes work best for Plexiglas and that when a protester runs through an exhibit hall spray painting your video screen the…
At the recent EXHIBITOR Conference and Exhibition in Las Vegas, it was comforting to find myself amidst a group of professionals who understand why you need a budget for Velcro … and a storage bin for duct tape. This annual show draws thousands of attendees who want to learn the latest trade show industry trends and collect…
HOUSTON (Jan. 20, 2015) – Foster Marketing, a full-service marketing communication firm serving the worldwide energy industry, has named Megan Schreckenbach vice president of account services. Megan Schreckenbach Based in Houston, Schreckenbach will be responsible for Foster Marketing’s Houston office, supervising the Houston account services team, developing and…
Foster Marketing Communications, a global full-service marketing firm, has made several recent changes within the company to help provide a wider range of more focused services, announced President George Foster. Kristy Bonner was promoted to Account Executive and Digital Strategist and Megan Schreckenbach to Trade Show Coordinator. Megan Schreckenbach …
LAFAYETTE, La. – Megan Hebert has been named Account Associate at Foster Marketing Communications, President George Foster announced. Megan Schreckenbach Hebert, a native of Selmer, Tenn., is a graduate of the University of Louisiana at Lafayette (ULL), where she received a bachelor’s degree in public relations and was named Outstanding Graduate of the College of…
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