KPI seems to be the latest buzzword making its way across boardrooms and project updates. Maybe it’s because budgets are being more heavily scrutinized so marketers feel they need to prove the value of every spend. Maybe it’s because more people are still working remotely so we now live in a land of shareable dashboards.…
Bard is Google’s experimental conversational AI service, powered by its Language Model for Dialogue Applications (LaMDA). Visit https://bard.google.com/ to meet Bard. Type the topic or keywords you’d like to write about, and Bard offers up multiple blog-length suggestions. In our testing, Bard may not be the final answer for the industries we usually work with, but…
Are you feeling invisible in your market? Are your social posts getting buried in newsfeeds? In today’s crowded field, it can be difficult to stand out among your competitors. Capturing the attention of your target audience is not always easy, but there are new opportunities to increase brand awareness and be seen before your competitors.…
Whether You Toss It or Tweak It: Marie Kondo It … and Keep What Sparks Joy By Kristy BonnerVice President of Digital Services You know it is time to update your website, but when you run into buzzwords such as algorithm, adaptive design, artificial intelligence, blockchain technology, usability and now Web 3.0 it makes your…
2023 is almost here, and we are in planning and budgeting mode. As you consider what tactics are must-haves and what goes back on your wish list, consider some trends and tips from our team of marketing experts. Here is what will be on our minds for the coming year. Strategic Planning Are Your Goals…
Instead of Checking Your Emotions at the Office Door, Use Them to Engage Your Audience By Vice President of Digital Services Kristy Bonner You may be all business, but sometimes exuberance – or worse, insecurity — takes centerstage, no matter how hard you try to remain professional. As someone who has worked in a newsroom,…
The Lafayette Chapter of the American Association of Drilling Engineers (AADE) has announced its 2021-2022 board and committee members. Without this group, all that the AADE Lafayette Chapter does would not be possible. The 2021-2022 elected officers for the AADE Lafayette Chapter are Jude Boudreaux, president, Offshore Energy Services, LLC; Rick Farmer, first vice president,…
Do you know about the passage ranking update? This algorithm update that Google released earlier this year uses artificial intelligence to index not just web pages but specific paragraphs and sentences within a page. Google’s goal is to quickly deliver relevant answers to users for any search. For users, this saves time by eliminating the…
QR Codes have made a comeback. Camera scanning instead of an app requirement and most likely, airport check-ins, have made these digital postage stamps top of mind. If you are considering adding QR codes to your arsenal of tools, here are a few things to ponder. How will you use these? Not in an email…
Tips for Producing Stronger Work … and Having Fun Doing It By Kristy Bonner VP Digital Services If you haven’t spent time with a child in a while, there is a lot you can learn if you just take a few cues. Sure, in general, the very young have no verbal filter – especially in public…
LAFAYETTE, La. (Oct. 7, 2020) – The Lafayette Chapter of the American Association of Drilling Engineers (AADE) has announced its 2020-2021 board and committee members. The 2020-2021 elected officers for the AADE Lafayette Chapter are Jude Boudreaux, president, Offshore Energy Services, Inc.; Bryan Leger, first vice president, Premium Oilfield Services; Jordan Woods, second vice president,…
COVID-19 Lessons Will Shape the New Norm By Kristy Bonner VP of Digital Services We are all struggling to keep going until the COVID-19 lockdown passes … continuing social distancing by working remotely; tightening budgets for leaner times ahead; waiting for the time when we can travel freely; and, of course, hoping something will happen to…
Kristy Bonner, VP Digital Services The oil and gas business sector has long weathered the storms – literally from hurricanes to market price fluctuations to layoffs and budget cutbacks … and now comes COVID-19. With mass travel bans, industry event cancellations, social distancing and supply shortages everywhere, 2020 is already becoming a roller-coaster ride that…
He’s making a list, and checking it twice; gonna find out who’s naughty or nice … It’s almost time for Santa to come to town but for most companies, 2020 is the big arrival on their minds! Are you ready? As you deal with your last-minute holiday to-dos while planning for the upcoming year, make sure you…
Kristy Bonner, Vice President of Digital Services It is the time of year to be grateful … for family and friends, health, prosperity, the good things that have come our way throughout the year and for the opportunities in the year ahead. We Have Much to be Grateful for … Foster Marketing is approaching another milestone, 40 years in…
Combining Organic and Paid Social Media is the Next Step Kristy Bonner, VP Digital Services Social media is a must for businesses to be seen, and to reach and engage their target audiences. But, as with all things, nothing is ever free – at least for long. Social media has become a pay-to-play game, mainly because…
LAFAYETTE – The Lafayette Chapter of the American Association of Drilling Engineers (AADE) has announced its 2019-2020 board and committee members. The 2019-2020 elected officers for the AADE Lafayette Chapter are Jude Boudreaux, president, Offshore Energy Services, Inc.; Bryan Leger, first vice president, Premium Oilfield Services; Jordan Woods, second vice president, Sierra-Hamilton Engineering, Inc.; Sharon…
Featured in CoatingsPro Magazine, January 2018 It takes more than one ingredient to create a truly delicious dish. It’s often the combination of flavors and textures that give a receipt its impact. Such is the case in marketing, whether you are providing offshore inspection services or installing a specialized coating for the manufacturing industry.
By Kristy Bonner, VP Digital Services Those of us in oil and gas marketing communications often refer to creative when talking about graphic design, copywriting or overall strategic thinking; however, everyone in business could benefit from a healthy dose of creativity. Dictionary.com defines creativity as “the ability to transcend traditional ideas, rules, patterns, relationships, or…
This year’s Offshore Technology Conference – OTC’s 50th Anniversary – is almost here: May 6-9, 2019, in Houston! Whether that statement makes you nervously triple-check your to-do list, excitedly review your calendar of invites or write a reminder to buy comfortable shoes, having a plan of attack is important for such a key oil and…
Don’t be afraid, you have 365 days to turn your resolutions into a habit. I’m sure you’ve heard the saying “Rome wasn’t built in a day.” As a new year begins, it gives us all an opportunity to look back on previous successes and stumbles and to set new goals for the year ahead. With…
There has been lots of buzz about GDPR – the General Data Protection Regulation; most of it gloom and doom from marketers and companies trying to comply or just figure out if they need to take action. Then, the emails began as the May 25 deadline hit – a literal barrage of emails asking you to…
As any good chef knows, it takes more than one ingredient to create a truly delicious dish. It’s often the combination of flavors and textures that make the recipe work. Such is the case in marketing. To build a successful – and growing – business, you must have the right marketing mix for your company.…
Move over YouTube legends Charlie, techno-unsavvy grandparents and Justin Bieber — a new player is moving in. Memorable uploads like these have nudged YouTube’s numbers upward to more than 800 million unique visits and more than 4 billion hours of video watched each month. Today, of the 72 hours of video uploaded every minute, a new star is emerging — businesses who…
Human beings are hardwired to be social — both culturally and physiologically. We Tweet and text. We Like and link up. We blog and banter. Researchers have proven that craving attachment is written into our DNA. So, it is no wonder more people are reaching out to others online. Just this week, SmartBrief on Social Media noted…
We frequently get asked if companies in the oil and gas industry are embracing social media and what kind of ROI, or return on investment, they are getting. To the first part of the question, it appears many in our industry are curious but skeptical about using social media as a business tool. Foster Marketing recently…
Ever had a bad business experience…and then told someone about it? If not, you’re in a minority. All of us at one time or another have had to wait in a long line, received poor customer service or felt ripped off. When a store doesn’t carry the brand we want, we complain to our friends.…
Foster Marketing Communications, a global full-service marketing firm, has made several recent changes within the company to help provide a wider range of more focused services, announced President George Foster. Kristy Bonner was promoted to Account Executive and Digital Strategist and Megan Schreckenbach to Trade Show Coordinator. Megan Schreckenbach …
LAFAYETTE, La. – Foster Marketing Communications recently expanded its operations with the addition of Gary Meeks as controller and Kristy Bonner as account associate. Kristy Bonner Gary Meeks Meeks, a certified public accountant, comes to Foster Marketing from Superior Offshore International Inc. where he was general ledger accounting manager. He was also an…
The Lafayette Chapter of the American Association of Drilling Engineers (AADE) has elected its 2018-2019 board and committee members. Members from oil and gas operator and service companies volunteer to serve as members of the AADE board to support drilling education in multiple forms to benefit both industry professionals and students. Officers for each AADE…
LAFAYETTE, La. (October 12, 2017) – The Lafayette Chapter of the American Association of Drilling Engineers (AADE) has elected its 2017-2018 board and committee members. Members from oil and gas operator and service companies volunteer to serve as members of the AADE board to support drilling education in multiple forms to benefit both industry professionals…
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