By George Foster, CBC/Chairman of the Board With election season in full swing, there will likely be a few gaffes or malaprops (at least everyone’s hoping so). It’s a common trait for all of us, me included. I’ll share some of mine shortly. A gaffe is a clumsy social error, a faux pas or a…
Foster Marketing may have new ownership, but we look the same! It has been an interesting journey, and George Foster took time recently to discuss the transition with Strategic Talent Management. It is definitely worth a listen! LISTEN TO THE PODCAST HERE
Are you feeling invisible in your market? Are your social posts getting buried in newsfeeds? In today’s crowded field, it can be difficult to stand out among your competitors. Capturing the attention of your target audience is not always easy, but there are new opportunities to increase brand awareness and be seen before your competitors.…
By Chairman of the Board, George Foster, CBC … spankings, lead paint, rusty playgrounds, secondhand smoke, toy guns, no seat belts, no helmets and drinking from the hose. In fact, when a waiter at a restaurant takes my drink order I’ll ask for water first. He’ll dutifully ask “still” or “sparkled” and I’ll answer “growing…
A Reminder to Reflect on and Count Our Blessings By George Foster Chairman of the Board The cooler temperatures, the falling leaves, daylight savings time. All are harbingers of fall and Thanksgiving. Autumn is a reminder of change. And, life is all about change. It certainly has been so for me in 2021 and in…
Now Chairman of the Bored. Hardly. Transitioning Through Life’s Chapters By George Foster Chairman of the Board Life is a series of chapters. Each of us has our own novel. Some finished, some still being written, All reside in His vast library. My chapters are many and full. All recorded for eternity. The Lord is…
By George Foster Founder / Chief Executive Officer I was so sad to learn of the death of Rush Limbaugh as he has been such a part of my life for the past 32-plus years. I was an early-on Dittohead, listening to Rush daily during the 11-2 mid-day hour. The self-proclaimed “Doctor of Democracy” began…
By George Foster Chief Executive Officer I would have changed the headline to “The Death of Journalism” but as a journalist myself, I was hoping that there still some professionalism in the profession. For me, the recent election could be the nail in the coffin for this belief, as I’ve been questioning the profession’s integrity and…
When You Vote, Vote Your Pocketbook! George Foster Founder / Chief Executive Officer The final debate between President Trump and former Vice President Joe Biden gave a stark contrast between the two candidates on a myriad of issues, but when the Vice President said he would eliminate the oil and gas industry that just confirmed…
…But I’ve never seen anything like this.” By George FosterChief Executive Officer This year is the 40th anniversary of Foster Marketing and we picked a doozie to celebrate. With the coronavirus and the collapse of the oil and gas industry I thought I’d seen it all. We’ve survived (and occasionally prospered) through one oil bust after another…
First presented in 1965, the Distinguished Alumni Award is UNT’s oldest and most prestigious award bestowed upon alumni. It recognizes UNT alumni who have made significant contributions to our society, supported the University and served their fellow man. Congratulations to 2019 Distinguished Alumni Award winner: Foster Marketing CEO George Foster! Congratulations to Foster Marketing CEO George Foster for…
A great deal of time, energy and money are spent on creating memorable brands that add value to company marketing strategies. Lots of money. However, if a company doesn’t live up to its brand, that brand, as one person said, “is dead on arrival.” First, what is a brand? It’s more than an image (logo)…
This year’s Offshore Technology Conference – OTC’s 50th Anniversary – is almost here: May 6-9, 2019, in Houston! Whether that statement makes you nervously triple-check your to-do list, excitedly review your calendar of invites or write a reminder to buy comfortable shoes, having a plan of attack is important for such a key oil and…
Don’t be afraid, you have 365 days to turn your resolutions into a habit. I’m sure you’ve heard the saying “Rome wasn’t built in a day.” As a new year begins, it gives us all an opportunity to look back on previous successes and stumbles and to set new goals for the year ahead. With…
I spend a lot of time thinking these days; more so than doing. I try to make sure it’s not stinkin’ thinkin’ but thoughtful, useful ideas that will make our clients, our own business and our world better. One of the biggest questions for me (and I’m sure for our clients) is how best to…
For those who know me, that’s one of my favorite quotes from one of my favorite Zig Ziglar audio tapes, Winner’s Attitude (that shows how long I’ve had it). You can’t get it in CD and a cassette on Amazon can go for anywhere from $20 to $90. Yikes! Ziglar, one of the best motivational speakers (and…
As you get older you learn to adapt the Persian adage that “this too will pass” indicating that all conditions, positive or negative, are temporary. Never has this been truer than following the years-old oil and gas slump or the recent election. These two will pass. Despite low oil and gas prices, there are opportunities…
There may be no bigger supporter of digital marketing than I. However, I have learned to be skeptical about most things (I guess it’s my journalistic upbringing). Along that line, you all know the nursery rhyme, Humpty Dumpty: Humpty Dumpty sat on a wall; Humpty Dumpty had a great fall. All the King’s horses and all…
The Pursuit of Happyness is a 2006 film and true story about a struggling, on-again, off-again homeless salesman who takes care of his 5-year-old son while trying to make something of himself as a stockbroker. In the movie, Will Smith played Christopher Gardner, now a successful stockbroker and entrepreneur. In a voice over, Gardner describes some…
A Guide to Kick Start Your Community Relations Efforts With cutting costs and bolstering the bottom line topping the agenda for most companies, the idea of launching a community relations campaign may not be greeted with a flood of enthusiasm at the corporate level. Just the mention of community relations could trigger visions of dollars…
In June, Foster Marketing employees participated in our 14th Annual Foster Fest summer retreat in Playa del Carmen, Mexico. Through the years we’ve taken our staff and significant others to some pretty nice locales. From our first retreat at a plantation home in St. Francisville, La., we’ve now met in Niagara Falls, Chicago, Cozumel, New…
The first week in May is always reserved for the Offshore Technology Conference or OTC, the biggest event in the oil and gas industry. Unlike last year when OTC followed the Macondo disaster, this year’s show was full of enthusiasm. Attendance reached a 29-year high with more than 78,000 and the exhibition space of 603,000…
Since 1985, I’ve been a member of a small group of ad agency principals who meet twice a year to discuss their individual businesses. It’s called the Innisbrook Group, after Innisbrook, Fla., where the first meeting was held in 1982. We share financials (balance sheets and income statements), operational and personnel issues, creative and personal…
It was 30 years ago this month that my wife and I and a part-time artist opened the doors of The Foster Agency in a small, 100-square-foot office in downtown Lafayette, La. We had one client, really a project, for John E. Chance & Associates. We developed their first ever corporate brochure. Spin forward to…
Recently, my wife and I made a trip to Washington, D.C., for the National Ocean Industries Association (NOIA)spring meeting. It was a somber meeting as the announcement of the horrific blowout in the Gulf of Mexico was unfolding in front of many of the members. The meeting aside, time after time I was confronted with the…
Much has been made of the term “branding” in the past decade. However, decades before branding was a hot marketing topic, the descriptor du jour was “positioning.” Nearly 30 years ago, Al Ries and Jack Trout penned their seminal book Positioning: The Battle for Your Mind. In fact, we still have a half-dozen, age-worn copies of the paperback version in our…
When you’ve been in business for 30 years, you tend to collect a lot of stuff, and I’ve kept many interesting, thought-provoking articles through those years. Recently I discovered a special 1990s advertising supplement on new technologies that claimed to “change the future of the advertising and marketing industry.” Here’s the intro: “Who can remember…
October isn’t just the start of another hunting season; it’s also the start of the 2010 budgeting season. And, never has it been harder to plan for the future when you don’t know what the future holds. It reminds me of the story about the man who sold hot dogs on the corner. The man…
Don Hewitt, the legendary executive producer and creator of 60 Minutes who passed away recently, was once asked to explain the secret to his success. “It’s four words that every child in the world knows: tell me a story,” he said. “Learn how to tell a story, and you’ll be a success. It’s a technique as…
HOUSTON – George Foster, founder and President of Foster Marketing Communications, was presented with the Business Marketing Association (BMA) Lifetime Achievement Award at the recent Lantern Awards of Texas. George Foster Foster received the award from the Houston Chapter of the BMA for his 30 years of contributions to the marketing industry and his active…
George Foster, president of Foster Marketing Communications, is the recipient of the 2003 Silver Medal Award presented by the Acadiana Advertising Federation. George Foster Foster Marketing is a Lafayette-based business-to-business marketing, advertising and public relations firm founded in 1980, specializing in the oil and gas industry. Additionally, the firm has an office in Houston. The…
By George Foster, CEO A great deal of time, energy and money are spent on creating memorable brands that add value to company marketing strategies. Lots of money. However, if a company doesn’t live up to its brand, that brand, as one person said, “is dead on arrival.” First, what is a brand? It’s more…
CEO George Foster funds the Foster Marketing Endowed Journalism Scholarship at UNT and is on the Mayborn School of Journalism Board of Advisors. READ FULL ARTICLE
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