By Design & Digital Associate Elaine Benoit Have you ever heard that the human attention span has shrunk to less than that of a goldfish? Whether this is true or not, most of us are aware of how constant consumption of media has ultimately affected our daily lives. Bite-size information is being aggressively pumped out…
…But I’ve never seen anything like this.” By George FosterChief Executive Officer This year is the 40th anniversary of Foster Marketing and we picked a doozie to celebrate. With the coronavirus and the collapse of the oil and gas industry I thought I’d seen it all. We’ve survived (and occasionally prospered) through one oil bust after another…
Kristy Bonner, VP Digital Services The oil and gas business sector has long weathered the storms – literally from hurricanes to market price fluctuations to layoffs and budget cutbacks … and now comes COVID-19. With mass travel bans, industry event cancellations, social distancing and supply shortages everywhere, 2020 is already becoming a roller-coaster ride that…
Kristy Bonner, Vice President of Digital Services It is the time of year to be grateful … for family and friends, health, prosperity, the good things that have come our way throughout the year and for the opportunities in the year ahead. We Have Much to be Grateful for … Foster Marketing is approaching another milestone, 40 years in…
Orbital is innovating gas solutions for focused accuracy. Its vision is to be the global leader in gas solutions to the energy, power and processing sector. To ensure their vision comes to life, appropriate advertising is needed in order to promote the company and its services and products. Foster Marketing provides a solution by putting…
C-Innovation (C-I) is an integrated marine services company specializing in advanced subsea solutions. Its goal was to showcase its global product and service offerings as well as highlight additional offerings. The solution was to integrate C-Innovation’s brand messaging into the project experience through a collateral package that consisted of a pocket brochure and product inserts.…
A great deal of time, energy and money are spent on creating memorable brands that add value to company marketing strategies. Lots of money. However, if a company doesn’t live up to its brand, that brand, as one person said, “is dead on arrival.” First, what is a brand? It’s more than an image (logo)…
In a world where everyone from Beyoncé to President Trump is breaking their own news via Instagram and Twitter, building your personal social brand has power. With social media tools easily accessible via multiple platforms, you can Tweet from your phone, Snapchat on your tablet while watching TV or keep in touch with contacts around…
What is Your Palette Saying About Your Company? At Foster Marketing, our Vice President of Creative Services Vicki Wyatt is fondly referred to as “The Color Police.” When she sees new logo concepts or collateral mockups, the first thing out of her mouth is almost guaranteed to be about the use of color and the…
Understanding the value of a well-respected brand is easy… identifying what makes up a solid brand is a completely different challenge. As a follow-up to the previously published Fostering Ideas article, “Branding Basics: If You Think Your Brand is Just Your Logo, Think Again,” we shed some light on the many components that influence branding. Brand Identity…
Many clients come to us for help creating, managing or reinvigorating their brands. Often, our help includes providing a better understanding of exactly what a brand is and why it is an important component in business success. In this article, we cover a few branding basics including what a brand is; maintaining a strong brand; and why…
It’s 8:30 p.m. and I’ve been standing in the Mercedes-Benz Superdome’s Stadium Club on the 300 Level for more than two hours. Recently renovated, Anheuser Busch has held the sponsorship rights to the room for several years. In previous years the Bud Light logo was projected on the wall but with a bevy of high-profile…
Move over YouTube legends Charlie, techno-unsavvy grandparents and Justin Bieber — a new player is moving in. Memorable uploads like these have nudged YouTube’s numbers upward to more than 800 million unique visits and more than 4 billion hours of video watched each month. Today, of the 72 hours of video uploaded every minute, a new star is emerging — businesses who…
Since 1985, I’ve been a member of a small group of ad agency principals who meet twice a year to discuss their individual businesses. It’s called the Innisbrook Group, after Innisbrook, Fla., where the first meeting was held in 1982. We share financials (balance sheets and income statements), operational and personnel issues, creative and personal…
It was 30 years ago this month that my wife and I and a part-time artist opened the doors of The Foster Agency in a small, 100-square-foot office in downtown Lafayette, La. We had one client, really a project, for John E. Chance & Associates. We developed their first ever corporate brochure. Spin forward to…
Much has been made of the term “branding” in the past decade. However, decades before branding was a hot marketing topic, the descriptor du jour was “positioning.” Nearly 30 years ago, Al Ries and Jack Trout penned their seminal book Positioning: The Battle for Your Mind. In fact, we still have a half-dozen, age-worn copies of the paperback version in our…
October isn’t just the start of another hunting season; it’s also the start of the 2010 budgeting season. And, never has it been harder to plan for the future when you don’t know what the future holds. It reminds me of the story about the man who sold hot dogs on the corner. The man…
By George Foster, CEO A great deal of time, energy and money are spent on creating memorable brands that add value to company marketing strategies. Lots of money. However, if a company doesn’t live up to its brand, that brand, as one person said, “is dead on arrival.” First, what is a brand? It’s more…
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