In today’s fast-paced business world every minute counts, and every dollar spent must be justified. As companies strive to enhance their visibility and reputation, many are faced with a critical decision: Should they manage public relations (PR) internally or hire a professional firm?While handling PR in-house might initially seem to be the most affordable choice,…
What’s in a name? There are minor differences between a ‘press’ release and a ‘news’ release. For instance, a press release typically foretells future events, whereas a news release generally focuses on ongoing or past occurrences. Press releases are commonly linked with traditional news channels, while news releases are a more modern incarnation and better…
Foster Marketing, a full-service marketing communications firm serving the global energy and industrial sectors, has promoted Anna Scordos-Brooke to vice president of public relations. Prior to her promotion, Scordos-Brooke served as Foster Marketing’s director of public relations based in the U.K. and has more than 18 years of experience writing for oil, gas, and other…
By PR Director Anna Socrdos-Brooke This July, I celebrated 10 years of working with Foster Marketing. Those years have taken me all over the world to visit clients, walk trade shows, attend conferences and regularly catch up with colleagues. My main base during all this time has been my home in England (first the south,…
Are you feeling invisible in your market? Are your social posts getting buried in newsfeeds? In today’s crowded field, it can be difficult to stand out among your competitors. Capturing the attention of your target audience is not always easy, but there are new opportunities to increase brand awareness and be seen before your competitors.…
2023 is almost here, and we are in planning and budgeting mode. As you consider what tactics are must-haves and what goes back on your wish list, consider some trends and tips from our team of marketing experts. Here is what will be on our minds for the coming year. Strategic Planning Are Your Goals…
By Director of Public Relations Anna Scordos-Brooke Working on your public relations is just like one big non-stop party. That is, if you were the party host trying to run a smooth event, where everyone gets to know new people, make new friends and have tons of fun. Like any good party, the guests, or…
Three Key Strategies to Improve Your PR and Marketing in 2022 By Anna Scordos-Brooke Director of Public Relations “Hands. Face. Space.” This was the COVID-19 slogan launched and persistently publicized by the UK Government in autumn 2020 to emphasize the main elements of the guidance it wanted everybody to remember: to wash their hands regularly,…
And This Isn’t Just My Opinion … By Amal Abdallah, Account Executive In an era of autoresponders and impersonal replies, businesses sometimes make customers feel like a dime a dozen. But, all is not lost. Being relevant offers a path toward redemption. What’s a powerful way that businesses can be relevant while making connections that…
Lessons on presenting your work more efficiently By Anna Scordos-Brooke Director of Public Relations Technical articles and case studies are a great way to showcase your company’s expertise. They offer you an opportunity to put things into context, explain the relevance of your work and offer detailed evidence on how and why your products or services…
By Anna Scordos-Brooke and Beau Robinson, PR Experts Writing is not just an activity, it’s an art. However, for most people, it can be a challenging art to master. At Foster Marketing, we take your successfully completed groundbreaking project, innovative new technology or strategic new hire and effectively communicate the news to the global oil…
This year’s Offshore Technology Conference – OTC’s 50th Anniversary – is almost here: May 6-9, 2019, in Houston! Whether that statement makes you nervously triple-check your to-do list, excitedly review your calendar of invites or write a reminder to buy comfortable shoes, having a plan of attack is important for such a key oil and…
We live in an age of information overload. Every time we glance at our phones, computers, televisions or magazines, we are absorbing countless messages. This barrage of information can be useful (how else would we learn about what’s happening?) but mentally sorting the wheat from the chaff is definitely a time-consuming process. Well, time is…
Your company is doing great things. You just developed a new technological innovation that is a step change for the industry. Or, you just got the results back from a field trial on your new equipment and the client is extremely pleased. Or, your amazing team of forward-thinkers has come up with a new and…
Case Studies Allow You to Share How You’ve Helped Other Clients and Prove Your Value Over the last decade, the dependency on product and service reviews, online testimonials and social media posts before potential customers make a final purchase decision has grown exponentially. In today’s tech-savvy society, consumers refer to a company’s online presence to…
As a public relations tool, a technical article is a cost-effective way for your company to communicate and engage, at length and in-depth, with large segments of your target market. A technical article can reach thousands of potential readers all over the world, and will often have bonus distribution at a variety of relevant trade…
You’ve seen the headline news stories. Hollywood Director Michael Bay Suddenly Stops During Press Conference and New York Sen. Chuck Schumer Says, “No Comment.” As viewers, we feel the awkward tension when the teleprompter fails and Michael Bay isn’t prepared to speak, and we know what Sen. Schumer is thinking when he says, “No comment.”…
Not only having a plan but using common sense can ease the negative impact. In our agency library we have a sample copy of an eight-year-old Crisis Communication Plan for British Petroleum (BP). It includes 30 pages of information on what to do in a crisis. To our way of thinking, however, it’s too heavy…
Foster Marketing has named Anna Scordos-Brooke as its director of public relations, president Tiffany Harris announced. Anna Scordos-Brooke Prior to her promotion, Scordos-Brooke served as Foster Marketing’s public relations account executive based in the U.K. She has more than 13 years of experience in the oil and gas industry, with a background in business-to-business publishing.…
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