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NEWS
You Had a News Conference and Nobody Came
Capturing the Media’s Attention Takes Planning You have been planning your news conference for months. You are excited...
The Anatomy of an Effective Technical Article
As a public relations tool, a technical article is a cost-effective way for your company to communicate and engage, at...
The Psychology of Color
What is Your Palette Saying About Your Company? At Foster Marketing, our Vice President of Creative Services Vicki Wyatt is...
AWARDS
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Fostering Ideas
Service, Attitude and Getting Nickel-and-Dimed to Death
Recently, my wife and I made a trip to Washington, D.C., for the National Ocean Industries Association (NOIA)spring...
Building a Booth and Building Trust
At the recent EXHIBITOR Conference and Exhibition in Las Vegas, it was comforting to find myself amidst a group of...
It’s First in the Mind, Not First in the Market
Much has been made of the term “branding” in the past decade. However, decades before branding was a hot marketing topic,...
Case Studies
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