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NEWS
Marketing Math: Budget Time is Upon Us
Just as every job needs a deadline, every marketing plan needs a budget. Most B2B companies base their spending projections...
Chatbot Benefits
AI chatbots are an effective tool for engaging potential customers, even outside business hours. For example, when a...
Every Brand Has a Story … Welcome to Yours
At my house, you are greeted by a saying framed on my dining room wall, “Every family has a story … welcome to ours.” And...
AWARDS
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Fostering Ideas
Amp Up Your Content Generation Efforts … But Only If It Means ROI
Effective content generation gets results … but how do you get those results and return on your investment? It’s by...
Becoming a Business-Critical Brand
Rebranding Can Rejuvenate (or Extinguish) Your Business “A brand is not a logo. A brand is not an identity. A brand is not...
Working Remotely Across Time Zones
This July, I celebrated 10 years of working with Foster Marketing. Those years have taken me all over the world to visit...
Case Studies
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