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NEWS
The Changing Role of the News Release
What's in a name? There are minor differences between a ‘press’ release and a ‘news’ release. For instance, a press release...
Is Your Business Efficient?
Business efficiency shows how effectively a company creates products and provides services relative to the amount of money...
Dustin Ponthieux Named Event Manager at Foster Marketing
Foster Marketing, a full-service marketing communications firm serving the global energy and industrial sectors, has...
AWARDS
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Fostering Ideas
‘Don’t Make Ads, Make Something Interesting’
My advertising professor once told me “Don’t make ads, make something interesting.” It forced me to think differently,...
Know Thy Competitors
Reasons to Get to Know Your Competition Competition is good. It drives people to work harder and perform better than they...
2023 Trends and Expert Tips
2023 is almost here, and we are in planning and budgeting mode. As you consider what tactics are must-haves and what goes...
Case Studies
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