Orbital is innovating gas solutions for focused accuracy. Its vision is to be the global leader in gas solutions to the energy, power and processing sector.

The objective for its new website was to create a mobile friendly, easily navigated and informative site that integrate Orbital Gas Systems (US) and Orbital Gas Solutions (UK), into a single website with a navigated storyline.

The solution lay in the development of the new brand messaging, iconography and product imagery mixed with in-depth technical articles and case studies.

The site was accomplished on time within a 3-month launch date. The integration of an SEO program along with high-impact social media has allowed us to achieve a month-to-month increase in our measurable results.

The first eight months after launch, www.orbitalgas.com had 13,000 sessions from 9,700 unique users, with more than 34,000 page views, 2.65 pages per session and session duration of 2:07 minutes.  Of those unique sessions 37% were from the UK and 34% were from the US – confirming a single global site was reaching our primary target markets.  46% of the users reached Orbital via organic search, 44% direct and 10% by referral –601 specifically from social posts.  The top three pages were: 1) home followed by 2) product solutions and 3) contact us, which shows a direct path to inquiry or sale.