Did you know that Google offers a content change detection and notification service called Google Alerts?
With Google Alerts you are able to set up notifications to your Gmail or any RSS feed that you’d like to send alerts to. You also have the option to choose how often you want to be notified.
There are many benefits to using this for your business development:
- Watch your closest competitors
- Monitor key prospective clients (and contacts)
- Monitor current clients (to use as touchpoints)
- Stay up to date on the most important industry topics that affect your business
- Stay informed on industry regulations
- Monitor up-and-coming industries you are trying to break into.
Additionally, you can monitor mentions of your brand and products and respond quickly and effectively to negative online reviews. Add and share links to positive press or product and service reviews while keeping an eye on media coverage of your company.
Foster Marketing’s team of experts are here to help you take advantage of tools like these to manage your business’s success.