Trade shows are a great place for your sales, marketing and engineering teams to meet potential clients and spread your company’s knowledge to the industry. There’s one crucial decision that has to be made by our customers while planning for a trade show: How many employees should attend the show. There are two parts to think about when answering this: How many employees per shift? And, how many employees per department?

How Many Employees Per Shift?

For every 100 sq. ft., you should have no more than 2 or 3 employees designated to that shift.
• 10×10 – 2 to 3 employees
• 10×20 – 4 employees
• 20 x 20 – 8 employees
• And so on

How Many Employees from Each Department Per Shift?

Using the below priorities per department will help you decide who should attend the trade show:

• Sales/business development is the first priority: There should always be at least as many or more salespeople than any other department.
• Engineers are the second priority: Depending on your product or service it is very helpful to have subject matter experts explain the technology.
• Marketing is the third priority: Marketers are a luxury to have at a trade show to help keep track of leads and to keep the team on track.