Exhibiting at a conference can be a great financial commitment for your company. Here is a checklist to ensure you get a return on your investment:

✔ Register in a timely manner
✔ Send pre-show emails and use LinkedIn posts to invite attendees to your booth
✔ Purchase a lead-retrieval device or use an in-house program
✔ Schedule a customer event or small customer dinners; every evening should be dedicated to networking
✔ Consider purchasing a sponsorship
✔ Submit a paper for consideration in a technical session
✔ Display equipment/tools
✔ Make a booth schedule and hold your sales team accountable
✔ Follow up with leads after the show
✔ Send a post-show survey to your sales team