New employees are a valuable resource for gaining an outsider’s perspective on your brand. They’ve recently discovered your company, whether through your website, social media or their first days in the office. As a result, they can provide insights that you may overlook.
Ask them about their initial impressions:
- Did your company’s online presence match what they experienced in person?\
- Was the messaging clear and consistent across all platforms?
- Did the brand personality genuinely reflect the company’s values?