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Now is not the time to stop communicating with your audiences. Join in the conversation on the Fostering Connections blog and check back frequently for tips on connecting with your audiences, information for our friends in the energy industry and, of course, a little fun!
Chatbot Benefits - AI chatbots are an effective tool for engaging potential customers, even outside business hours. For example, when a customer visits a website at night, a chatbot can instantly greet them, ask a few basic questions, and provide useful resources. If the customer shows interest, the chatbot can collect their information and pass it on to...
What’s the Best Time to Post on LinkedIn? - Ever wonder if a social media post underperformed because you posted when no one was looking? Just like email, there is a prime time to post for your audience. But that time is likely a moving target on different social media channels. How do you go from guessing to getting it right? Here are a...
How to Make the Most of Your Company’s Investment as an Exhibitor - Exhibiting at a conference can be a great financial commitment for your company. Here is a checklist to ensure you get a return on your investment: ✔ Register in a timely manner✔ Send pre-show emails and use LinkedIn posts to invite attendees to your booth✔ Purchase a lead-retrieval device or use an in-house program✔ Schedule...
Strategize for Your Next Big Meeting - Love them or loathe them. Meetings are an everyday part of most workplaces. Highly successful people approach meetings with a strategic mindset. Here are a few tips from the pros to transform your next meeting into a steppingstone for success. Be prepared: Don’t be caught off guard. Always come prepared, having done your homework to...
Don’t Fall Victim to the Social Media Algorithm - Whether you like it or not, your go-to social media channels constantly update to fix bugs and improve user experience. These updates can sometimes affect the set of rules and procedures used by platforms to determine what content is displayed to users – commonly called the “algorithm.” This algorithm optimizes user experience to increase engagement,...
Budget-friendly Bonus Tip - One of our favorite booths was the Irby Utilities booth used by their team for multiple industry trade shows. A common question while planning a new trade show booth is, how can we get the visibility and height of a traditional hanging sign without paying the expensive charges for a lift crew to hang the...
Succession Planning - Foster Marketing may have new ownership, but we look the same! It has been an interesting journey, and George Foster took time recently to discuss the transition with Strategic Talent Management. It is definitely worth a listen! LISTEN TO THE PODCAST HERE
Tips to Tackle Multitasking - Multitasking is often difficult when handling a wide range of projects, but it has been known to improve productivity, efficiency and overall satisfaction in a professional work setting. Multitasking Techniques Pomodoro Technique: Use a timer to work on one task for 25 minutes with short breaks in between to boost productivity and decrease mental fatigue....
Emotions Can Make Content Go Viral - According to a report from the Harvard Business Review, adding a touch of emotion to your content can have an impact ... and maybe even spread your message like wildfire. Emotion makes an impact so a message will stick with us longer, whether it hits close to home or makes us a little angry or...
Creative Ways to Spark Innovation - Being innovative is certainly not easy. It takes a lot of creativity to generate fresh and original ideas. Sometimes you need a hand to get those imaginative gears turning. Here are a few tips on ways you can get your creative juices flowing: A Quick Burst of Ideas Brainstorm ideas with your team in a...