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Social media is a must for businesses to be seen, and to reach and engage their target audiences. But, as with all things, nothing is ever free – at least for long. Social media has become a pay-to-play game, mainly because of algorithm changes by social channels and increasing competition.
If you have noticed your reach and engagement stats dropping using only organic social posts, you are not alone. Many companies are in the same boat as social channels are giving preference and broader access to newsfeeds to those using paid social methods. But, all is not lost. A combined paid and organic social media marketing effort can offer wins, leads, higher engagement numbers and the capability to reach those targets you’ve previously missed.
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