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Chatbots, programs designed to simulate conversation with a person online, have become in vogue with B2C companies and the COVID-19 shutdown has dramatically shortened the timeline for B2B adoption.
There are many chat tool options available — some with basic capabilities and others that use artificial intelligence (AI) or computer-learning technology — to serve customers, answer frequently asked questions, expand 24/7 support and feed lead-generation efforts.
An upside, for anyone with a WordPress website, there are many chatbot plugin options that range from free to a relatively minor investment.
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