According to a report from the Harvard Business Review, adding a touch of emotion to your content can have an impact … and maybe even spread your message like wildfire. Emotion makes an impact so a message will stick with us longer, whether it hits close to home or makes us a little angry or uncomfortable. The point is, it stays with us. And maybe, in the case of social media in particular, it makes us want to share it. Here is the true power of emotion. When you get viewers invested enough to share content, you can reach beyond your usual audience.

What do you feel when you look at this scene?

Can you relate to the emotions portrayed here?

Harvard Business Review noted one such successful example of this theory in action, Dove Real Beauty campaign (Dove Real Beauty Pledge). If you remember these, and you likely do, they made an impact because we knew women like this or were women like this. This touch of emotion hit big for Dove … to the tune of 30 million views in 10 days and 15,000 YouTube subscribers within two months. Strike an emotional chord, it can’t hurt.