The first week in May is always reserved for the Offshore Technology Conference or OTC, the...
What is the Energy Future?
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Innovation Starts Here
The Future is Now!
Since 1985, I’ve been a member of a small group of ad agency principals who meet twice a year to...
New Year, New Plan of Attack
Move Making the Most of Your Marketing Efforts to the Top of the To-Do List for 2011 Whether you...
Ready or Not, Here Comes 2011
Do you have a budget plan to get you where you want to go? When you build a home, you don’t just...
Redefining ROI: Social Media Can Mean Results for the Oil & Gas Industry
We frequently get asked if companies in the oil and gas industry are embracing social media and...
‘Will You Please Take My Child?’
… and Other Stories From 30 Years in Business It was 30 years ago this month that my wife and I...
The Show Must Go On… So Plan Early & Often
Throughout our careers, we all glean tips and tricks of the trade. After several years...
Why Worry About Crisis Communication? Just Ask BP.
Not only having a plan but using common sense can ease the negative impact. In our agency library...
Service, Attitude and Getting Nickel-and-Dimed to Death
Recently, my wife and I made a trip to Washington, D.C., for the National Ocean Industries...
Building a Booth and Building Trust
At the recent EXHIBITOR Conference and Exhibition in Las Vegas, it was comforting to find myself...
It’s First in the Mind, Not First in the Market
Much has been made of the term “branding” in the past decade. However, decades before branding was...
Are You an Agent of Change?
When you’ve been in business for 30 years, you tend to collect a lot of stuff, and I’ve kept many...