As you get older you learn to adapt the Persian adage that “this too will pass” indicating that...
These Two Will Pass
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Innovation Starts Here
Showcase Your Experience
Case Studies Allow You to Share How You’ve Helped Other Clients and Prove Your Value Over the last...
You Had a News Conference and Nobody Came
Capturing the Media’s Attention Takes Planning You have been planning your news conference for...
The Anatomy of an Effective Technical Article
As a public relations tool, a technical article is a cost-effective way for your company to...
The Psychology of Color
What is Your Palette Saying About Your Company? At Foster Marketing, our Vice President of...
Part 2: We’ll Be Right Back After These Messages
Radio Should Be Part of Crisis Communication Plans In Part I of “We’ll Be Right Back After These...
Getting Their Business: Lead Scoring Helps You Win When It Really Counts
We’re all in the business to get business and new business is the backbone of any company....
We’ll Be Right Back After These Messages: Successful Business Marketing in Radio
Long before iPods™, eons before Pandora™ and YouTube™, and a lifetime before...
In the Bag, Not In the Bin: Trade Show Promotional Items Must Be Keepers
You have an industry trade show coming up in the next couple of months. Your booth space is...
Breaking Down a Brand, Branding Put Simply
Understanding the value of a well-respected brand is easy… identifying what makes up a solid brand...
Get it Right the First Time
Having trouble deciding whether to hire an outside firm to handle your marketing needs? Think of...
Branding Basics: If You Think Your Brand is Just Your Logo, Think Again!
Many clients come to us for help creating, managing or reinvigorating their brands. Often, our...