Offshore Technical Compliance is a registered professional engineering firm focused on providing a complete spectrum of industry leading offshore oil and gas compliance services. Its intended goal was to launch its new product, Greenlight, into the marketplace.

The best fitted solution was an integrated marketing communications program approach that consisted of a strategic 10-month plan. The plan included a lunch-and-learn technology transfer with industry publications, and an educational approach on social media.

This resulted in a successful promotion process for its new product, including a cover article in January’s World Oil magazine.