Client Overview

Brüel & Kjær Vibro (B&K Vibro) has been working with Foster Marketing for several years, with particular focus on PR initiatives. Foster’s UK-based PR team holds regular meetings with B&K Vibro’s marketing and engineering teams based in Germany, Denmark, and the USA in order to streamline the process of generating technical articles and securing publishing opportunities in global industry publications.

Challenge

In early 2023, B&K Vibro made it clear that their goal was to establish a solid thought leadership presence in a multitude of different industries relevant to their business applications. These included industries as diverse as oil refining, gas pipelines, hydroelectric power generation, wind power, pulp and paper manufacturing, metalworking, cement, and pharmaceuticals.

Our Solution

Foster established a range of options of publications to work with that covered the target audience across the board and secured editorial spots in relevant upcoming issues. Then, working closely with B&K Vibro’s technical experts, developed a range of unique technical articles that were honed to each publication’s specific requirements, delivering the final approved drafts by all required deadlines.

Results

Over the course of 2023/2024, Foster assisted B&K Vibro in publishing more than 15 technical articles in globally respected business-to-business publications, and continues to support the ongoing development of many more articles, case studies, application notes, newsletters and podcasts to support public relations efforts globally.

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