Client Overview

Irby Utilities approached Foster Marketing to design a booth for their gas utilities division. Through further discussion, we were tasked to design a booth that showcased all of their products including electric utility, gas utility and fiber/broadband utility.

Irby also wanted a structure that provided great visibility on the show floor, allowed for flexibility when booking booth space, an engaging space for interaction in the booth as well as storage.

Our Solution

Our team designed a tower structure with a hanging sign, that can be hung without the need for equipment rental, saving costs at the show and providing the visibility requested. The graphic depicts all products offered and is very eye-catching. It certainly draws attention. This design can be used in various sized booths from 20×20, 20×30, 20×40, therefore adapting to any show floor plan and providing great flexibility when planning for trade shows. The various stations allow for easy engagement during the show, while the tower and various counters provide ample storage.

Conclusion

Several companies have approached Irby during shows admiring and inquiring about the booth and its design. It is a show stopper and demands attention among all booths on the show floor.

 Contact Foster Marketing today to help with your next industry event.