At my house, you are greeted by a saying framed on my dining room wall, “Every family has a story … welcome to ours.” And should you find yourself in a meeting with me, you most likely will hear some variation of, “Your team has stories to tell ... and I’m ready to find them.”
Sifting through today’s relentless content-driven landscape – where everyone has something to say and the platforms to do so, pushing through the noise can be a tough task. Our goal is to craft narratives that capture the essence of your corporate brand and will appeal to your audience. Accomplishing this through relatable stories with shared experiences, challenges and journeys is essential. The closer a story resonates with an individual, the greater its impact is likely to be.
Let’s take a deeper look into the what, why and how:
Why Stories Matter
Emotional Link
We (humans) are more likely to gravitate to narratives in which we can see ourselves or that we have already experienced. This evokes a more emotional response and a stronger connection to the data presented.
Fostering Trust and Credibility
By nature, authenticity through storytelling surrounding your company’s journey, challenges and successes fosters trust and credibility while showcasing expertise.
Highlighting Value
A story can illustrate how your product or service solved a challenge through the lens of a shared experience.
Leaving an Impact
A memorable story stays at the top of your mind, while facts and figures are often forgotten.
Layers of Effective Storytelling
Audience First
Resonate with clients and prospects by showing you understand their pain points.
Authentic
Bring your company culture to the forefront through genuine narratives.
Story Arc
Take the audience on a true story arc … remember 4th grade English class: setting, characters, conflict and resolution.
Benefit Driven
Show the audience how the challenge was directly addressed and improved by your product.
Visual Aids
A picture is worth a thousand words. Charts, graphs and videos will work to help drive the message home.
Uncovering Your Stories
Success Stories
The ever-popular, always-welcome real-life examples of how a product or service solved a client’s challenge.
Company History
The journey of your company’s inception, growth and challenges.
Thought Leadership
Highlight your SMEs and position your brand as the expert through creative stories and case studies that discuss industry trends.
Testimonials
Showcase your internal team’s commitment to customer success and those external wins that elevate your reputation.
Facts rarely move people. Stories do. The team at Foster Marketing is ready to explore your team’s unique selling proposition, uncovering the brand's essence and bringing those stories to life.
Ready to tell your unique story? Call us at 281-448-3435 or contact us today.