Whether you like it or not, your go-to social media channels constantly update to fix bugs and improve user experience. These updates can sometimes affect the set of rules and procedures used by platforms to determine what content is displayed to users – commonly called the “algorithm.” This algorithm optimizes user experience to increase engagement, retention and satisfaction by ensuring users encounter only recent, relevant content on their feeds.
It’s important to stay on top of social media algorithm changes to ensure your posts reach your target audience. Once algorithms update, minor changes, such as the number of hashtags you use, the frequency of your posts, and the format of your content, usually have a major impact on your online reach.
Check out these great resources to stay informed on the latest social media updates: