Have you ever noticed how many popular “futuristic” science fiction movies from the 20th century are now set in the past? Take, for instance, scenes from “Back to the Future Part II,” which are set in 2015, or “Blade Runner,” set in 2019. While the technological advancements depicted in these movies haven’t materialized exactly as predicted, where is my flying car? – it’s crucial to stay at the forefront of the ever-evolving tech landscape to ensure your business doesn’t stay in the past.
One common science fiction theme that many movies did get right is the integration of Artificial Intelligence (AI) voice assistants in our daily lives. While Siri, Google Assistant and Alexa have inched their way into our phones, cars and homes, it’s important to recognize these voice assistants' impact on your business’s online visibility.
You might think, “Well, my business is already leveraging SEO techniques to improve Google rankings; voice assistants shouldn’t change that.” However, this line of thinking could be detrimental to your business in the long term.
Hey Siri, OK Google, Alexa and Beyond: The Rise of the AI Voice Assistant
According to Tableau, the 1950s marked the birth of AI.
Since then, we’ve witnessed rapid growth in artificial intelligence that shows no signs of slowing. This growth spurt eventually led to the development of the first AI voice assistant, Siri, in 2007. In 2010, Apple acquired Siri and debuted the world’s first mainstream AI voice assistant with the release of the iPhone 4S in 2011. Siri changed how the world interacted with smart devices and began a new stage in technology, the constantly evolving technological revolution, introducing virtual companions into our daily lives.
Why Voice Search Matters for Your Business
Voice search has experienced growth in recent years, with more users turning to their AI assistants to find information quickly. According to a study by UpCity, 50% of consumers used voice search daily in 2022. This trend is only expected to accelerate, making it imperative that businesses ensure their online presence is optimized for this shift in search behavior. So, why is optimizing your business website for voice search so crucial?
Changing Search Behavior
The way people search for information online is evolving. Unlike traditional text-based searches, voice searches are more conversational and natural. Users are more likely to ask questions or phrase their queries as they would when speaking to a person. Therefore, websites must anticipate and cater to these conversational search queries by incorporating relevant long-tail keywords and phrases into their content.
Enhanced User Experience
By optimizing your website for voice search, you’re not only improving your chances of being discovered but also enhancing the overall user experience. Voice search technology enables users to access information hands-free and conveniently, leading to higher engagement and customer satisfaction. By providing accurate, relevant answers to voice search queries, you’re positioning your business as a trusted authority.
Competitive Advantage
Early adopters of voice search optimization stand to gain a significant advantage over their competitors. Businesses that are optimizing their websites for voice search avoid falling behind the curve. By staying ahead and embracing emerging technologies, you can position your business as a leader in your industry and attract more leads.
Preparing for the Future
The prevalence of AI assistants and the use of voice search is expected to increase in the coming years. By optimizing your website now, you’re future proofing your business and ensuring its relevance to future users. By understanding the changing nature of search behavior, focusing on local SEO, enhancing the user experience, gaining a competitive advantage and preparing for the future, businesses can unlock new opportunities for growth and success. Embrace the power of voice search optimization today and pave the way for a brighter future.
If you’re searching for a marketing agency to boost your business’s online presence through voice search optimization or more information, contact Foster Marketing at 337-235-1848 or visit fostermarketing.com.