CASSIDY WHITAKER / MARKETING AND ANALYTICS COORDINATOR
SHE DRIVES SMART DECISION MAKING THROUGH DATA-DRIVEN ANALYSIS.
As marketing and analytics coordinator at Foster Marketing, Cassidy helps to mine data insights and apply them to marketing efforts to develop strategic campaigns and custom performance benchmarks for our clients. Her goal is to blend hard data with creative thinking to deliver enhanced, targeted results. She also supports multichannel campaign tracking, content creation and other innovative digital initiatives.
While born and raised in Houston, Cassidy has spent the past four years in The Sooner State, where she earned her Bachelor of Business Administration in marketing from the University of Oklahoma and received the Outstanding Student Award for excellence in marketing. While in college, her passion for marketing was ignited through her internship experiences, discovering she was the most enthusiastic when positioned at the intersection of creativity and data analytics.
Cassidy is passionate about traveling – New York City is a favorite destination, as she’s always interested in seeing the latest Broadway show. Whether away or at home, Cassidy also enjoys culinary tours, taking in the best flavors every city has to offer. She is an expert in building stylish outfits and enjoys nature walks with her new pup, Tilly.