Foster Marketing, a full-service marketing communications firm serving the global energy and industrial sectors, has named Cassidy Whitaker as marketing & analytics coordinator. Whitaker will be responsible for supporting account, digital and tracking efforts with a specific focus on showcasing results and applying data insights to strategic marketing campaigns.

Whitaker holds a degree in marketing from the University of Oklahoma. Before joining Foster Marketing, Whitaker displayed strong performance as an intern for a large energy industry company. As Foster Marketing’s marketing & analytics coordinator, Whitaker will draw upon her previous experience in digital marketing including social media, tools such as SharePoint and analytics result-reporting efforts.

Foster Marketing’s vice president of account services, Megan Schreckenbach, said, “Our clients and team can make strategic marketing decisions in areas such as audience targeting through data-driven reporting. We are excited to add Cassidy to our team to help us better capitalize on and react to what the numbers are telling us.”

Foster Marketing’s president and CEO, Tiffany Harris, said, “At Foster, we are always looking ahead to ensure our clients are best able to position themselves in the markets they serve and moving toward their key performance goals. Cassidy will be a key player, working with our digital and account teams to ensure we track and pivot based on result reporting measures.”