“Inspiration can come from anywhere, and a lot of the time, it depends on how you feel when you get up in the morning.” – Tyler Shaw

This branding exercise can be a simple solution for creative inspiration to help your team get beyond overly logical and stuck-thinking patterns through play.

Answer these questions. Use reference images for better visualization and list your reasons why you chose each answer. From the images you choose and the words you use in your responses, you can draw conclusions about your brand’s personality and values and identify colors and aesthetics.

1. If your brand was a drink what would it be?
2. If your brand was a car what would it be?
3. If your brand was a location what would it be?
4. If your brand was a shoe what would it be?
5. If your brand was a song what would it be?
6. If your brand was a celebrity who would it be?

You get the idea! Let familiar and everyday experiences open the door to new ideas!