Are you taking advantage of real-time virtual engagement with your LinkedIn followers? Did you know that LinkedIn live videos get “7x more reactions and 24x more comments” than a native video? LinkedIn Live & LinkedIn Events are continuing to grow in popularity and LinkedIn has recently combined and enhanced the two virtual tools.

LinkedIn Live and LinkedIn Events can still be used separately, but also in conjunction. Within the past five months, LinkedIn has made Events fully public. Instead of being closed and invitation only, you can add registration forms to gate your Live Event and gather information on attendees. Also, when you create an event, an event post will pop up on your feed.

Anyone can watch the replay of a past event, but would still have to fill out the registration form. LinkedIn also has added more engagement options for Live Events such as new reaction buttons, the option to reply to specific comments and invite specific people to the conversation by tagging them in comments.

Get more out of your social platforms by turning in-person events into virtual events, connecting with your audience in new ways and engaging in conversations online to build your network. Foster Marketing’s team can help you navigate changing virtual landscapes. Contact us today or schedule a meeting to discuss opportunities and solutions for your digital marketing plans.