The new year rings in digital advancements with a plethora of marketing options, tools, trends and shiny new technology. With all of this buzz, it’s easy to get overwhelmed. While you want to be on the cutting edge, don’t spread your efforts too thin by trying to use too many tools. A good reminder: Sometimes less is more.

A goal to consider could be to focus on one effort at a time and optimizing for your business before moving on. Another important reminder: The majority of your business growth comes from basic marketing foundations. Focusing on your foundation will provide better return on your investment beyond experimenting with every new tool available.

Start the new year right by setting some goals and strategically planning your business initiatives. We have plans, too! Check out our New Year’s work resolutions on LinkedIn, Facebook or Twitter!