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Recent Fostering Ideas Article – Attitude, Not Aptitude, Leads to Altitude

By George Foster, CBC
Chief Executive Officer at Foster Marketing

For those who know me, that’s one of my favorite quotes from one of my favorite Zig Ziglar audio tapes, Winner’s Attitude (that shows how long I’ve had it). You can’t get it in CD and a cassette on Amazon can go for anywhere from $20 to $90. Yikes!

Ziglar, one of the best motivational speakers (and thinkers) of all time, passed away in 2012, but his legacy lives on in his courses and digital contributions.

There are many great stories on the cassette which, to their dismay, I made my kids listen to in the car, or what Zig calls Automobile University. One of my favorite anecdotes is Zig’s “Railroad Story” which has been repeated many times and you can find on the Internet.


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