Case Studies Allow You to Share How You’ve Helped Other Clients and Prove Your Value
By the Foster Marketing PR Team
Over the last decade, the dependency on product and service reviews, online testimonials and social media posts before potential customers make a final purchase decision has grown exponentially. In today’s tech-savvy society, consumers refer to a company’s online presence to see how its product or service stacks up against other company offerings of the same thing.
Online reviews and testimonials of consumers who have previously purchased a product or service are one of the resources most heavily relied on by consumers. But how can you leverage these comments to create a powerful marketing tool that can be used throughout your entire campaign? The answer: case studies.
A case study can be used to provide current and prospective clients a specific, real-life example of a scenario in which one or more of your company’s unique products or services were used to overcome a challenge, with the final results demonstrating the proven success of your company and solution you provided. Case studies establish proof of validity and quality of services, all endorsed by the success of another client—essentially, a documented testimonial.
And it doesn’t stop there. These insight pieces can be strategically repurposed in numerous ways to ensure your company gets its full value throughout the entire span of your marketing campaign. Here’s how:
8 Ways to Use Case Studies
- Website – Case studies can be featured on your company’s website (in addition to media sites) to identify the key points of success such as initial challenges, project goals, processes and final results.
- Testimonial – Companies can pull information and quotes from the case study to be used for a customer testimonial section on their website which can then link back to the full case study so prospective clients can keep reading to learn more.
- Blog – Developing blog content featuring new case studies provides exposure for your target audiences including current and prospective clients (not to mention the SEO benefits from additional relevant content on your site). Case studies are a great means for identifying with your customers by relaying their needs and demonstrating a proven solution.
- Videos – Creating informative videos from previously developed case studies could pique the interest of some of your target audience who would prefer to watch a quick video rather than read.
- Social media – Case studies are ideal sharing material for social media platforms allowing you to tag the operator or customer in the post or share within relevant groups to leverage the value of this resource in a way that attracts the appropriate audiences.
- Email marketing and newsletters – Case studies, how-to guides and other useful information can be an effective method to attract the attention of prospects – and capture leads. When you provide information potential customers want or need, they are more likely to share their contact details with you, which will help fill your pipeline of potential customers and get them closer to a sale.
- Internal use – Case studies are an excellent resource for training your company’s sales staff. The tailored content can be useful in demonstrating to prospects the success and benefits other clients experienced while using your product or service.
- Evergreen presentations – Evergreen presentations contain material that will always be relevant to your audience. Developing a brief slideshow presentation focused on the key points of the case study can be used to stir interest, and these presentations can then be made available for future use by your employees across the board.
Case studies are powerful and effective tools that tell the story of how your products or services align with your customers’ needs. They are relatively inexpensive resources to create and are invaluable in spreading useful information across multiple platforms.
The team at Foster Marketing is equipped to not only help you develop strong case studies, but also show you how to leverage these tools across multiple channels to maximize the impact and reach a broader audience.