MPG Pipeline Contractors tasked Foster Marketing with creating a responsive design, user-friendly website on a content management system – with approximately 25 pages – with the capability to expand. The new site applied the existing brand standard and gave it a modern look and feel to display the updated logo and company progression. The marketing goal was to best exhibit the expertise and quality that MPG brings to projects through strong visuals and clear messaging. We had a six-week timeline that concluded with a social media and eblast launch.
MPG provides construction services for domestic pipeline projects. Their clients include the largest energy infrastructure companies; therefore, quality, information accuracy and experience are vital. To showcase MPG’s philosophy of “Never Substitute Experience”, we tailored the website to reflect their mission, range of services, values, geographic reach, and depth of project experience using interactive features. The modern design, interactivity and efficiency reflect MPG’s commitment to excellence.
MPG excels in challenging environments and projects. We illustrate MPG’s competitive strengths through strategic messaging, present corporate citizenship on news pages, and encourage customer interaction via social media links and client comments. Creatively, we designed the site to showcase MPG’s integrity in all endeavors. The color palette builds on the corporate brand: silver indicative of pipeline construction; blacks and whites speak to efficiency, accuracy and integrity; and greens represent safety and environmental consciousness.
We launched the site in conjunction with a social media and email campaign, allowing us to see how customers interact with the new site. We applied analytics for tracking and SEO efforts that can be measured as the company continues to expand. After a successful launch (seeing 6,043 pageviews and 2,609 sessions the first month). Additionally, 84.20% of sessions are new users, positively impacting the MPG by building awareness; easing bid requests and company contact; and helping shorten the sales cycle.